Built for farm life and painted to match the tractor

Ram recently debuted a new line of special edition trucks at the Farm Progress Show in Decatur, Illinois called the Harvest Edition. The package is available on the Ram 1500, 2500, and 3500 in Quad, Crew, and Mega Cab configurations with all powertrains but the base V-6. Headlining the Harvest Edition are two paint colors: Case IH Red and New Holland Blue. Other upgrades include a one-inch increase in ride height on 1500 models, on/off-road tires, and other farm-ready accessories.

So, what’s the deal with Case and New Holland? Well, both tractor brands are owned by CNH Global – a holding company that also includes Fiat Industrial S.p.A. Ever notice how all the equipment seen in Ram media photos are Case? There’s your answer. (Too bad John Deere isn’t in the mix – that awesome shade of green would look great on a Ram.) Aside from the corporate affiliations and cross-marketing, the Harvest Edition Rams provide a real-life benefit for customers. Not only are the 1500s lifted one inch and come with meaty tires, all models have a specific list of options that cater to daily operations on a farm.

Continue reading for more information.

“She thinks my Tractor’s Sexy”

Ram Shows Love For Tractors with Harvest Edition Trucks High Resolution Exterior
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Kenny Chesney might have to write a follow-up song to his hit song. Ram’s long-distance affiliation with Case and New Holland is a match made in heaven. They go together like pickup trucks and farmers. In fact, combined, farmers, trucks, and tractors are pretty much an iconic image of America’s agricultural heartland.

The Harvest Edition can be had on anything from a Ram 1500 Quad Cab to a Ram 3500 Mega Cab

As for the Ram’s Harvest Edition, Ram is offering it on nearly every build combination it makes. The only exceptions are single cabs and the V-6 Ram 1500. Otherwise, the Harvest Edition can be had on anything from a Ram 1500 Quad Cab to a Ram 3500 Mega Cab. Both 2WD and 4WD are available, though I suspect the majority will be ordered with 4WD. Engine choices include the 5.7-liter V-8 for the Ram 1500. The Ram HDs get all three engine choices, including the 5.7-liter, the 6.4-liter V-8, and the venerable 6.7-liter Cummins inline-six turbodiesel.

Coming standard with the Harvest Edition are black side steps, a spray-on bed liner, a fold-out bumper step, mud flaps, underbody skid plates, rubber floor mats, and front tow hooks on 4WD models. Ram HD Harvest Editions come with on/off-road Firestone TransForce tires rated for heavier loads.

Ram Shows Love For Tractors with Harvest Edition Trucks High Resolution Exterior
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Aesthetically, the Ram Harvest Editions get the chrome crosshair grille, chrome bumpers, 17-inch wheels on 1500 models, and 18-inch wheels on HDs. More chrome is found on the door handles and the dual exhaust tips on the 1500. The big upgrade is access to the exact color shade used on Case and New Holland tractors, formally called Case IH Red and New Holland Blue. For those who might own a different brand of tractor, Ram is also offering the Harvest Edition in Bright White, Brilliant Black, and Bright Silver. A two-tone color scheme is also available with Bright Silver as the lower color.

The Ram Harvest Editions get the chrome crosshair grille, chrome bumpers, 17-inch wheels on 1500 models, and 18-inch wheels on HDs

Inside, the Ram Harvest Editions come with the 8.4-inch Uconnect infotainment system. It includes a Wi-Fi hotspot from its 4G LTE connectivity, Apple CarPlay, and Android Auto.

Ram Shows Love For Tractors with Harvest Edition Trucks High Resolution Exterior
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Prices start at $39,910 for the Ram 1500 and $46,235 for the Ram 2500. Of course, adding larger cab and bed options, upgraded engines, and 4WD drive up the cost. A $1,395 destination charge is then tacked on top.


Ram 1500

2015 Ram 1500 Rebel High Resolution Exterior
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Read our full review on the Ram 1500.

Ram Heavy Duty

2016 Ram Heavy Duty High Resolution Exterior
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Read our full review on the Ram Heavy Duty.

Press release

Ram is celebrating its agricultural bonds with a new model designed specifically for America’s farm families.

Ram Shows Love For Tractors with Harvest Edition Trucks High Resolution Exterior
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The Ram Harvest Edition is the industry’s first agricultural-market-specific truck and is visually distinguished by two new colors: Case IH Red and New Holland Blue.

“The Ram Harvest Edition marks the first time that Ram dealers will be able to stock trucks that exactly match the colors of two of the most popular lines of farm equipment in the nation,” said Mike Manley, Head of Jeep & Ram Brands, FCA Global. “Farmers have been asking for these colors, and Ram is proud to be the first in the industry to be able to offer them. The Ram Harvest Edition truck will allow farm families to get their work done while proudly showing their agricultural brand loyalty.”

Case IH and New Holland farm tractors and other agricultural equipment are manufactured by subsidiaries of CNH Industrial. CNH Industrial N.V. shares a common ancestry with Fiat Chrysler Automobiles N.V.

The Harvest Edition will be available across the Ram 1500, 2500 and 3500 lineup, in all four-door Quad, Crew and Mega Cab configurations, all box lengths and all powertrains, including 5.7-liter HEMI V8, 6.4-liter HEMI V8 and 6.7-liter Cummins Turbo Diesel.

Harvest Edition trucks are loaded with features that are designed to work. Among them, a ride-height increase of one inch and aggressive on/off-road tires on Ram 1500 Harvest Edition trucks are designed to help owners comfortably and confidently navigate rough farm roads and pastures.

Ram Shows Love For Tractors with Harvest Edition Trucks High Resolution Exterior
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Also included in the farm-life essentials are black tubular side steps, a durable spray-in bedliner, fold-out bumper step and mud flaps, rubber floor mats, skid plates and tow hooks (4x4) and heated seats. Ram Heavy Duty models also come with on/off-road tires and add a cargo-view camera.

Because Ram knows farmers are tech savvy, the Harvest Edition comes standard with an 8.4-inch Uconnect 4C touch-screen radio with navigation, 4G Wifi, Apple Car Play and Android Auto. That gives buyers seamless connectivity, fingertip access to smartphone map mirroring, and up-to-the minute weather maps and forecasts customizable to any location in the nation.

The Harvest Edition features a premium exterior appearance packed with bright highlights, including a chrome “Wave Mesh” luxury cross-hair grille, bright front and rear bumpers, 17-in. chrome wheels (1500 models, 18-in. polished aluminum on Heavy Duty models), chrome mirrors, chrome door handles and chrome-tipped dual exhausts (V8 1500 models).

The Harvest package also includes body-colored (or Bright Silver) wheel flares and upper facia (1500),

In addition to Case Red and New Holland Blue, Harvest Edition Ram trucks are also available in Bright White and Brilliant Black. Monotone and two-tone with Bright Silver color schemes are available.

Ram 1500 Harvest Edition MSRP starts at $39,910 plus $1,395 destination charge. Ram Heavy Duty models start at $46,235.

Ram Harvest Edition trucks were unveiled today at the Farm Progress Show in Decatur, Ill., and go on sale third quarter 2017.

About Ram Truck and America’s Farmers

Farming continues to be a part of the foundation on which Ram’s success is built. Ram stands by its commitment to the farm community, supporting the future of farming and the development of the next generation of farmers and future leaders in agriculture.

From the entry-level Ram 1500 Tradesman work truck to the fully loaded Ram 3500 Laramie Longhorn Heavy Duty model, America’s longest-lasting pickup truck offers a range of products that appeal to both ag business and farming families.

Ram also provides various affiliate reward programs supporting American agricultural customers including: Case IH and New Holland equipment purchasers, National FFA Organization members, Farmers in America farm owners and Dairy Farmers of America members.

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About Ram Certified Agriculture Dealership Program

The Ram Certified Agriculture Dealership program equips dealers to properly address the needs of farmers and ranchers in their local communities.

Agriculture is meaningful to many truck customers and through the Ram Certified Agriculture Dealership program, Ram Truck aims to extend its commitment to the local agricultural community by equipping Ram Truck dealers to properly serve local farmers and ranchers.

RCAD is designed to educate dealership staff and requires that they complete a competency-based grassroots training curriculum which is dedicated to helping Ram truck dealers gain a greater awareness and address the needs of the farming and ranching communities.

Certified Agricultural Dealerships help farmers and ranchers get the right Ram light-duty, heavy-duty and commercial trucks for their needs and help them take advantage of incentives and bonus offers.

With the purchase of every new Ram truck Certified Ag Dealers offer a farm-specific package worth more than $5,300 that includes a discount on Crop Copter Ag Drone products, a voucher toward AgroLiquid Crop Nutrition and a subscription to Agrible’s Grower Bundle.

A first-of-its-kind in the industry, this certification lets farm and ranch families know staff at these dealerships have a far deeper understanding of agriculture business and its unique vehicle requirements. It also signals the dealership’s commitment to activities like the timing of the cherry harvest, milking schedules and calving season by adjusting parts of its operations to accomodate the demands of every commodity and every season.

To become a Ram Certified Agricultural Dealer, participating dealers are required to select at least three team members to successfully complete a lengthy agriculture literacy curriculum. The programs one each from the parts department, service department and sales so knowledge will be spread across the major segments of the business.

The first Ram CAD dealers were certified in early 2016 and now number nearly 200.

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