The highly successful limited edition 1500 is a certified moneymaker

Back in 2002, Ram introduced the Ram Lone Star Edition as a tribute to Texas. It was described as the first truck designed by Texans and built specifically for Texans. Fast forward 16 years later and the pickup brand is launching another ode to the Lone Star State with a new version of the Ram 1500 Lone Star Edition. The special edition model was introduced at the Dallas Auto Show, and if it lives up to the success of its predecessor, we’re going to be seeing a lot of these Lone Star Editions in the heart of Texas.

Ram-Texas Love Affair Continues with the Texas-Only 2019 Ram 1500 Lone Star Edition Exterior
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In Texas Ram has sold more than 250,000 units of these Texas-only models since the first version was launched in 2002

The Ram 1500 Lone Star Edition is no joke, folks. It’s arguably one of the most important special edition Rams in history, particularly in Texas where Ram has sold more than 250,000 units of these Texas-only models since the first version was launched in 2002. It certainly goes without saying that the new Ram 1500 Lone Star Edition has some enormous shoes to fill.

Fortunately, it looks like it has nice cowboy boots of its own. The 2019 Lone Star Edition features a good amount of standard equipment. On the outside, the truck receives front and rear bumpers, chrome door handle centers, fog lamps, and a bright grille surround with billet inserts. The whole ride sits on a set of 18-inch aluminum wheels. Step inside the cabin, and you’ll see a nice leather-wrapped steering wheel with audio controls and a 60/40 split rear bench seat.

The upgrades aren’t fancy, but they do get the job done in giving the Lone Star Edition a distinct look compared to the standard versions of the truck. Besides, if you’re not feeling the new bits, you can appreciate that the special edition truck is also eligible to get “Sport” and “Black” appearance packages. Likewise, there are four interior trim levels available, including the choice of getting a six-passenger bench front or five-passenger bucket seats in the event you’re feeling a little sporty. Speaking of options, you can get from a long list of functional add-ons for your truck There’s a Bed Utility Group, a 4x4 Off-road Group, a Protection Group, Trailer Tow Mirrors and Brake Group, and a Max Towing Package and Premium Lighting Group.

Ram-Texas Love Affair Continues with the Texas-Only 2019 Ram 1500 Lone Star Edition Exterior
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The truck will become available in Texas in the first quarter of 2018

Ram has yet to announce the pricing details for the 1500 Lone Star Edition. It did say that the truck will become available in Texas in the first quarter of 2018. Given that the standard Ram 1500 starts at $27,095, it’s fair to say that you’re going to have pay around $35,000 to $40,000 for the 1500 Ram Lone Star Edition. It’s not cheap, but it’s still cheaper than the 1500 Laramie Longhorn, the other special edition 1500 truck that Ram introduced a few weeks.

Unlike the 1500 Lone Star’s focus on improving the truck’s functionality and go-anywhere credentials, the Laramie Longhorn offers more premium upgrades like real barn wood accent trim, full leather seats with contrast piping, and brushed-nickel badging and accent trim. In other words, they’re upgrades that a lot of Texans are probably allergic to.

It’s fitting, then, that the 1500 Lone Star is going to a state where vanity isn’t a top priority. Down there, deep in the heart of Texas, it’s all about strapping those boots and getting dirty. That’s why the 1500 Lone Star Edition is built for Texas. They’re made for each other.

References

Ram 1500

All-New 2019 Ram 1500 Steals The Show at Detroit
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Read our full review on the 2019 Ram 1500.

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