The FCA family bond is so strong that they not just share the vehicles, but also the manufacturing units

Ram has been serving customers with a big appetite and big pockets. Post discontinuation of the Dakota, the smallest pickup truck in its lineup has been the Ram 1500. Given how the market trend has been changing lately, it is essential for Ram to slot a truck at entry-level to compete against the Ford Ranger and Chevy Colorado and, after a 7-year exile, they have exactly done that. On Friday, FCA announced that a new truck will be entering the lineup below the 1500 by 2022.

Small pickup truck market is picking up

2008 Dodge Dakota
- image 145211
The position of a small truck has been vacant in Ram’s lineup since 2011, after the Dakota’s 24-year run.

Seeing the rivals’ success, FCA decided to add a body-on-frame small truck and make its presence felt in the mid-size pickup truck market. After seeing a dip in sales, the demand for small trucks has again picked up. Chevrolet re-introduced the Colorado, and GMC introduced the Canyon, and both of them are enjoying good sales figures. It’s not just Ram, but even Ford decided to get the Ranger back to the U.S. This shows the kind of potential there is in this segment. The new Ram truck will be built in Toledo, Ohio itself, where Jeep’s Wrangler-based pickup truck is being built.

Badge-sharing is confirmed

Ram to Build a Body-on-Frame Midsize Truck; Will be Built at Toledo Jeep Plant Exterior
- image 760689
While no details are available, it's said that the truck will share the badges with Ram and Fiat, depending on the market.

“The future mid-size pickup will be a metric ton truck for global markets and sold under either the Fiat or Ram brand, depending on the market,” said a Ram representative in an email to The Drive.

Our Take

Ram to Build a Body-on-Frame Midsize Truck; Will be Built at Toledo Jeep Plant Exterior
- image 760710
Do you think Ram will revive the Dakota name?

It would’ve been a no-brainer had it been a Ram-exclusive truck. But since there will be badge sharing, the truck might get a new name. Or will it be named Dakota under the Ram brand, and something else under the Fiat badge? This isn’t something new for FCA. The Ram ProMaster City is sold in other markets as the Fiat Ducato, Citroen Jumper, and Peugeot boxer. Perhaps, this could be it. What are your thoughts? Let us know in the comments section below.

Further reading

2019 Ram 1500 Exterior Wallpaper quality
- image 760723
Give the Silverado and F-150 some stout competition

Read our full review on the 2019 Ram 1500.

no article
- image 742288

Read more Ram news.

Source: Autonews

What do you think?
Show Comments
Car Finder: