Customers can see their build before spending money

Ram Trucks is making it easier for customers to visualize an aftermarket upfit to its Ram Chassis Cab and ProMaster vans long before the first bolt is tightened. With the help of virtual reality, Ram dealerships can show customers how they can upfit their Ram products with aftermarket graphics, storage shelves, flatbed bodies, and utility beds. Ram calls it’s the Augmented Reality Upfit Configurator. It originally launched late in 2016 for the Ram ProMaster van. Now Ram has expanded the reach to the smaller ProMaster City and its full lineup of Ram Chassis Cab trucks, which include the 3500, 4500, and 5500 series cabs.

The debut took place, fittingly enough, at the 2017 Work Truck Show in Indianapolis. Ram Brand head Mike Manley was on hand to showcase the new buying tool. “The commercial truck segments rely heavily on customer options, reliability, and ease of conversion and no one does it better than Ram,” he said. "As part of continued improvement, Ram Commercial addresses all three areas with the introduction of Ram Augmented Reality Upfit Configurator and Q Pro while maintaining industry leadership for ease-to-upfit on our Chassis Cab trucks and ProMaster vans.”

That Q Pro thing Manley mentioned piggybacks onto the aftermarket upfit industry. It allows upfitter companies direct access to Ram engineers. It’s designed to help upfitters design and build better products that best utilize Ram vehicles. Upfitters have direct access to Ram Engineering, allowing the engineers to survey, make recommendations, and certify upfitter products. Once certified, those aftermarket companies can co-brand their products as Q Pro, showing customers that Ram’s engineers approve of the upfit equipment.

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Why It Matters

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Not only is this a great new resource for Ram customers during the buying process, but it should prove its worth over the lifespan of the aftermarket upfit. Customers can rest easy knowing the Q Pro-certified upfit was approved by the same engineers that developed their Ram 3500, 4500, or 5500 pickup, or ProMaster van. No other automaker in the industry offers such a service.

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Press Release

Ram Commercial today announced two new programs to assist commercial upfitters, dealers and customers in viewing, certifying and installing a wide array of truck-mounted products. Ram Augmented Reality Upfit Configurator and Q Pro, combined with the industry’s greatest ease of adaptation, give Ram Commercial an upper hand on the competition.

“The commercial truck segments rely heavily on customer options, reliability and ease of conversion and no one does it better than Ram,” said Mike Manley, Head of Ram Brand, FCA - Global. “As part of continued improvement, Ram Commercial addresses all three areas with the introduction of Ram Augmented Reality Upfit Configurator and Q Pro while maintaining industry leadership for ease-to-upfit on our Chassis Cab trucks and ProMaster vans.”

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Introduced late last year, the Ram Augmented Reality Upfit Configurator is a computer-generated visual program allowing upfitters and dealers to virtually showcase a number of solutions to customers. Prospective buyers have the opportunity to virtually walk around the vehicle and even view inside to assess the various options via computer simulation. Originally offered on the Ram ProMaster full-size van, the configurator has now expanded to the Ram ProMaster City and the entire Ram Chassis Cab line (3500, 4500 and 5500).

Ram Commercial has officially launched Q Pro, a new qualification process for upfitters to certify their product with Ram Engineering. Q Pro allocates Ram Engineering resources to survey, make recommendations and certify upfitter products. Once certified, the upfitter can use Ram’s Q Pro co-brand to help market their product, and customers can rest assured their new truck and upfit meet the highest standards, including:

Quality, reliability and durability
Regulatory compliance
Standardized process controls
Warranty and continuous improvement

The commercial vehicle market is competitive and the Ram Chassis Cab truck line is designed and engineered with the upfitter in mind. The Ram 3500, 4500 and 5500 are the easiest Chassis Cab trucks in the market to upfit, period.

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The following features outline Ram Commercial’s claims:

Ram Chassis Cab 3500, 4500 and 5500

Industry standard Cab-axle (CA) lengths and frame width
No DEF tank relocation required
Flat frame rails
Vehicle system interface module (VSIM) to communicate with aftermarket modules
Left- or right-side power takeoff (PTO) capability
Largest-in-class brakes
Electronic stability control (ESC) on all models
Best-in-class fuel tank capacity of 74 gallons

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Ram ProMaster vans

Vertical interior walls
Lowest load floor
Predrilled holes for ease of upfit
Best-in-class standard V-6 horsepower
Best-in-class turning diameter
Best in class standard interior cargo height

Ram Commercial lineup
With growing sales, the Ram Truck brand continues to win new customers. The brand has emerged as a leader by investing in new products, infusing them with durable powertrains, robust chassis, new technology and features that further enhance their capabilities while delivering low total cost of ownership. Commercial truck and van customers have a demanding range of needs and require their vehicles to work. The Ram 1500, 2500 and 3500 pickups; 3500, 4500 and 5500 Chassis Cabs; Ram C/V and Ram ProMaster vans are designed to deliver a total package.

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