Land Rover is preparing a surprise for its clients in London, New York, Sau Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai, and Moscow. The surprise? These cities have been chosen to be the testing grounds for the all new camouflagedRange Rover Evoque prototypes. The new model will go on sale in summer 2011.

Landrover has set up teams to go out to 20 countries for the soul purpose of pitting the Evoque against all types of weather conditions, including German Autobahns and Tokyo city traffic. Landrover has pulled out all of the stops by working with the engineers to carry out 17,000 individual tests as well as working with 120 unique component suppliers.

"The development stage is crucial in the year leading up to launching the car." said Murray Dietsch, Director of Land Rover programmes. "No stone is left unturned, we have a team of experience and skilled engineers who will work to a tight schedule to ensure we have a top quality vehicle to offer our consumers."

The Range Rover Evoque will go on sale next summer in 160 markets worldwide.

Press release after the jump.

Press release

The all-new Range Rover Evoque has entered its final phase of testing, with hundreds of prototype models dispatched around the globe for trial in the toughest climates and conditions.

Land Rover is making no secret of the operation - its design team has fitted ten prototypes with funky camouflage wraps, meant to introduce the new car in ten key cities worldwide.

Range Rover Evoque comes to a city near you High Resolution Exterior
- image 369112

These unmissable vehicles represent London, New York, Sau Paulo, Paris, Milan, Madrid, Berlin, Sydney, Shanghai and Moscow and will all be spotted testing around the globe. They are just a small proportion of the hundreds of pre-production cars that will be rigorously evaluated over millions of miles to ensure the new Range Rover Evoque surpasses the highest standards of quality and reliability when it goes on sale in summer 2011.

Many of Land Rover’s 3500 engineers are dedicated to the programme. Teams will travel to 20 countries to pit the Evoque against the most extreme conditions on earth, ranging from the Arctic to the desert, from German Autobahns to Tokyo city traffic. Alongside the engineers, Land Rover is working with 120 unique component suppliers and carrying out in excess of 17,000 individual tests to examine every separate part and system.

Range Rover Evoque comes to a city near you High Resolution Exterior
- image 369114

Usually prototypes are disguised for discretion, but these ten are supposed to be seen. The funky camouflage imagery is actually a GPS mapping trail of ten key cities for Evoque, with each vehicle saying ‘Hello’ to its city. It signals the eagerly awaited global launch of the new Evoque.

Like all Range Rovers, the new Evoque will have been proven against all the elements when it goes on sale next summer.

“The development stage is crucial in the year leading up to launching the car.” said Murray Dietsch, Director of Land Rover programmes. “No stone is left unturned, we have a team of experience and skilled engineers who will work to a tight schedule to ensure we have a top quality vehicle to offer our consumers.”

The new Range Evoque is the smallest, lightest and most efficient model the company has ever offered, and will be sold in 160 markets around the world.

What do you think?
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9 comments:

  (392) posted on 03.12.2011

First, the design is quite disturbing. Am not a big fan of this kind of graffiti. Hence, this one looks a toy used from flicks smiley

  (407) posted on 09.9.2010

They look like the convoys you always see in the spy movies. I guess the Big daddy Vogue will have to make way for its younger, and better looking sibling on the silver screen.

  (515) posted on 09.8.2010

I am interested in this vehicle, but have they released a price range yet?
Is it an LR2 replacement? It looks like it would sit higher in the RR food chain

  (313) posted on 08.31.2010

That painting scheme is like viral, Audi BMW and others are using the same scheme for their new cars.

  (309) posted on 08.27.2010

And so it shall be, haha I love the one with Sydney, in Sydney. smiley

  (647) posted on 07.20.2010

Ten of the test models have been specially wrapped in camouflage with a destination theme, drawn from Google mapping of the world’s greatest cities.

  (808) posted on 07.16.2010

it looks more like a new ford escape. but it looks fantastic with the livery they used hehe..

  (1333) posted on 07.15.2010

I don’t know what difference between Land and Range lover at all. But please made 5 door version with Land Rover badge (so slightly cheaper?) please. And I don’t mind to get rid of Freelander.

  (666) posted on 07.14.2010

good thing that the Rover Evoque came into US but to be honest, I like the cover they used here. i hope this one will offered as an optional to the evoque.

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