Pickups are an ever-present, widely accepted member of the American landscape. But it didn’t use to be that way. Even in the 1980s, pickups were considered tools, not family transportation. So what happened? The 1994 Dodge Ram. No, that’s no marketing baloney or brand loyalty soaking through my journalistic integrity. Dodge’s second-generation of Ram pickups is largely credited as the catalyst that transformed the American pickup from a utilitarian workhorse to a friendly companion that wasn’t out-of-place in the mall parking lot. Both Ford and General Motors soon followed Dodge’s lead in making pickups focused more on people than cargo and low costs. The most current culmination of this transformation is Ford’s new Platinum trim for the 2018 Super Duty. Dolled up with all the options, this truck flirts with a $100,000 price tag.