Renault Sport Just Assumed The Identity of Alpine!
Renault Sport becomes Alpine Cars as a major step in Renault Group’s reorganizationby Dim Angelov, on
It is official. The performance division of Renault will no longer be called Renault Sport but Alpine. The Renault Sport name will no longer be present on the Formula One grid, as the team is becoming a part of the “Alpine Business Unit”. Since the entity incorporates all performance and motorsport aspects of the Renault brand, this means that the performance versions of Renault, like the Megane RS, will be under the Alpine name going forward.
This move is part of Renault Group’s reorganization. Alpine CEO, Laurent Rossi, said:
“As part of the reorganization of the Renault Group by brand, it is essential that the various entities that make up the Business Unit bear the Alpine name and embody the values and ambitions of the brand. Alpine aims to be a premium sports brand at the forefront of innovation and technology. Alpine Cars with its expertise and experience in sports vehicles is a master card in achieving our goals.”
It will be interesting to see what the Alpine lineup will look like. Not long ago, Alpine announced it was going to become an EV brand and teased three EV models in the making – a hot hatchback, a crossover, and a sports car. The latter will be co-developed with Lotus. Does this mean that, in the future, all high-performance versions of Renault will be electric? Although they are hard at work on an all-new EV lineup, it also doesn’t seem likely that they will give up conventional powertrains just yet.