Renault to enter on the upper market
By the end of the decade, Renault will roll out five larger upscale models as part of the company’s burgeoning new car programme.
The plan include the seven-seater Koleos SUV that it co-developed with Samsung Motors as well as a possible large sedan.
Renault will rely on increased quality standards and exciting design to compete with established players in the premium segment.
Renault is hopping that its slow-selling Vel Satis and Avantime models will be forgotten with the new arrivals. The former was described by Patrick Le Quement(senior design vice president) as “the automotive equivalent of wearing a suit without removing the hanger.” Renault is determined to release a range of up-market vehicles and may even consider buying an existing premium brand at one point.
Renault will add a larger four-wheel drive plus a flagship sedan, after the release of the Koleos early next year.
Samsung will produce the SUV models because has the capacity to build up to 300,000 vehicles annually.Renault will also launch its next-generation Laguna sedan and coupe in the second half of next year.