Report: Audi Cans Electric A2 and A1 e-tron

2010 Audi A1 e-tron Concept High Resolution Exterior Wallpaper quality
- image 350893

Audi has been experimenting with the electric-car market for a few years and officially unveiled plans for the A1 e-tron and an electric-powered A2 recently. It does not look like either one is going to happen any time soon, according to a report from Car.

The A2 electric was slated to be released in Europe, where high-efficiency diesel and gasoline engines that get upwards of 60 mpg reign supreme. These markets are tough enough to crowbar in an electric model, but add in the fact that the A2 was expected to carry a €40,000 ($50,000) price tag, and you get a model that was bound to fail in the European marketplace. Combine that price point with the fact that the Nissan Leaf, with its far lower €25,990 ($32,500) price tag, only saw 3,000 units leave showroom floors in 2011, and Audi wisely saw this as a fruitless journey.

The entire A2 line will likely continue as expected, sans the electric model. This leaves a gasoline and diesel model as the only drivetrain options.

The A1 e-tron reportedly is meeting a similar fate, but for different reasons. The A1 e-tron is being axed due to extravagantly high production costs. This car was planned to be similar to the Chevy Volt, as it was going to have a gasoline engine to extend the range of its electric motor by charging the batteries via a Wankel (rotary) engine.

Though this is a tragic way to abruptly cease the development phase for an electric lineup, we cannot blame Audi for its choice. Electric cars just are not selling well in the European markets and having one priced nearly double its closest competitor and another one with climbing production costs just isn’t smart business.


Source: CAR

Justin Cupler
About the author
What do you think?
Show Comments


  (745) posted on 09.12.2012

Audi will continue to make cars that will make their buyers very satisfy like this one. I love what they are doing.

  (368) posted on 09.6.2012

If the concept of e-tron was pursued and produced, maybe they are counting million dollars as their profit for that model.

  (702) posted on 09.5.2012

I’m not attracted to its exterior design, but it’s acceptable. I’m greatly awed on how it is made to be an efficiently-electric vehicle.

  (570) posted on 09.4.2012

It was proven many years back that electric cars don’t really get much sales in the market. I don’t know why.

  (347) posted on 06.13.2012

These beginners will mark in the industry since they’ve been excellent from the start.

  (592) posted on 06.11.2012

For something that’s a starter, it’s efficiently good and well-priced.

  (797) posted on 06.8.2012

Even though I’m not attracted to its exterior design, it’s pretty much acceptable, and I am greatly awed on how it is an efficiently-made electric vehicle. I’m betting it’s priced liked that because it is still a starter.

Car Finder: