In the world of supercars, it’s important to boast. This is a place where big numbers are matched to even bigger egos, where the established hierarchy is reinforced on the track with lap times. The winners are heroes, while the losers are pushed to the margins, obscured and forgotten. So it makes sense that the upstart California-based automaker Rezvani would go so far as to call their premiere vehicle the “Beast” and hype it with videos like the latest above-featured teaser.

The loud-mouthed approach is reinforced in the brief 15-second video. It’s a collection of close-ups on the car highlighting its various sinewy bulges and ripples, including a zoom of the front end, a spot on the rear exhaust, details of the harness-equipped full-carbon-fiber bucket seats, a pan over the side air intakes, and a revolving shot around the rear bumper. It’s all laden with tension and drama, with a soundtrack that sounds like it was plucked from a horror film.

Rezvani dropped official details on the Beast last year, and all told, it looks like quite the impressive package. Samir Sadikhov, also known for designing the Aston Martin DBC and Ferrari Xezri concepts, is responsible for the exterior, and based on the video and previously released photos, it looks fantastic – like a stealth bomber mated with the Mach 5.

Two versions will be offered, including the Beast 300, which will run a turbo 2.0-liter four-cylinder producing 315 horsepower and 239 pound-feet of torque, and the Beast 500, which features a twin-charged 2.4-liter four-cylinder producing 500 horsepower and 427 pound-feet of torque. Both models weigh in at around 1,500 pounds.

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Why it matters

It ain’t easy breaking into the supercar market. With heavy competition coming from names like Ferrari, Lamborghini, Porsche, Aston Martin, etc., you’ve gotta be pretty special to get people’s attention.

Rezvani is tackling this problem with the “badass” approach. That includes promises like offering the “purest driving experience” on the market and the ability to “leave other supercars in the dust.” The wild-looking exterior helps too, while performance specs are in line with what we’d expect from a modern vehicle in this segment.

It’s a start, and videos like this certainly help to raise visibility, but to be truly successful, the Beast will need to take the fight to the Europeans. I’m imagining a head-to-head track test with equivalent products from Stuttgart and Maranello.

Rezvani Beast

2014 Rezvani Beast High Resolution Exterior
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Based on the engine-on-wheels Ariel Atom, the Beast boasts a variety of stats that place it amongst the top echelon of motoring goodness. The finely crafted exterior is made from carbon fiber, while the windshield is removable for a maximum in-the-elements driving experience. The production process takes an estimated 1,500 labor hours of work, and involves a plethora of custom 3D-printed parts and CNC milling. Each car is built-to-order and takes six to eight months to complete. When outfitted with the optional 500-horsepower engine, 0-to-60 takes a mere 2.7 seconds. Prices start at $119,000.

Read our full review here.

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