Rolls Royce Builds One-Off Ghost For Charity
British luxury carmaker Rolls Royce has donated a one-off Ghost in support of Together for Short Lives, a children’s palliative care charity based in the U.K. The car was handed over at the charity’s Midsummer Ball in central London, where Rolls also revealed its plans for a yearlong initiative to support Together for Short Lives in its work to help seriously ill children and their families.
“We’re proud to be able to support Together for Short Lives and the remarkable work they do,” said Torsten Mueller-Oetvoes, Chief Executive Officer at Rolls Royce Motor Cars. “I am certain that the funds raised on the evening and the activity planned throughout the next 12 months will have a lasting impact on the charity, allowing continued support for thousands of children and their families throughout the U.K.”
The car, a Ghost Series II draped in the charity’s bright purple color scheme and finished with Together for Short Lives branding, will be used to help raise funds during a non-stop “Rolls Rally” campaign that will see the sedan visiting all four corners of Britain over the course of the next year. The charity’s patron, television talent judge Simon Cowell, personally delivered the keys during the ball, symbolically cementing the partnership between Rolls Royce and Together for Short Lives.
“[The car is] stunning, and it’s so exciting to see our name and the vibrant purple color of our brand,” said Barbara Gelb OBE, CEO for Together for Short Lives. “Over the coming year, we have the most amazing venture with Rolls Royce to raise awareness of the fantastic children’s hospice and palliative care services across the U.K., and, importantly, to raise money to help families get the care and support they need.”
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Why it matters
It’s always nice to see luxury carmakers making one-offs for the force of good, rather than pure marketing purposes. What’s more, it’s nice to see the wealthy out there partying to help others, rather than just to feast on caviar and champagne. The ball, which was hosted by British stars Marvin and Rochelle Humes, featured a slew of entertainers, and also included a charity auction. In total, Rolls and Together for Short Lives raised £400,000 (or $611,012), which will go to support over 49,000 British children with life-limiting conditions and their families.
This isn’t the first time Rolls has created a one-off Ghost for charity. Back in 2013, the automaker created a unique version of the four-door, called the FAB1, and made it available to hire for one year in the hopes of raising a million pounds ($1.53 million) for the U.K. charity Breast Cancer Care. That particular vehicle came decked out in a pink paint job, plus pink carpeting, pink leather upholstery, pink center caps, and even a pink umbrella in the door.
Revealed early last year at the Geneva Auto Show, the Ghost Series II received relatively minor updates over the preceding model. Up front, there are reshaped LED headlights, a new “wake channel” hood design, and updated bumpers. Inside is the sort of luxurious appointments you’d expect, including a WiFi hotspot, premium infotainment, and acres of the finest materials available.
Motivation comes from a 6.6-liter V-12 engine boosted by two turbos to 562 horsepower and 573 pound-feet of torque, good enough for a sprint to 60 mph in just 4.7 seconds. Pricing starts at $263,200. Hey, if you’re out looking to raise money for charity, you might as well be rolling in a Ghost, no?
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