British luxury carmaker Rolls Royce has donated a one-off Ghost in support of Together for Short Lives, a children’s palliative care charity based in the U.K. The car was handed over at the charity’s Midsummer Ball in central London, where Rolls also revealed its plans for a yearlong initiative to support Together for Short Lives in its work to help seriously ill children and their families. 

“We’re proud to be able to support Together for Short Lives and the remarkable work they do,” said Torsten Mueller-Oetvoes, Chief Executive Officer at Rolls Royce Motor Cars. “I am certain that the funds raised on the evening and the activity planned throughout the next 12 months will have a lasting impact on the charity, allowing continued support for thousands of children and their families throughout the U.K.”

The car, a Ghost Series II draped in the charity’s bright purple color scheme and finished with Together for Short Lives branding, will be used to help raise funds during a non-stop “Rolls Rally” campaign that will see the sedan visiting all four corners of Britain over the course of the next year. The charity’s patron, television talent judge Simon Cowell, personally delivered the keys during the ball, symbolically cementing the partnership between Rolls Royce and Together for Short Lives. 

“[The car is] stunning, and it’s so exciting to see our name and the vibrant purple color of our brand,” said Barbara Gelb OBE, CEO for Together for Short Lives. “Over the coming year, we have the most amazing venture with Rolls Royce to raise awareness of the fantastic children’s hospice and palliative care services across the U.K., and, importantly, to raise money to help families get the care and support they need.”

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Why it matters

It’s always nice to see luxury carmakers making one-offs for the force of good, rather than pure marketing purposes. What’s more, it’s nice to see the wealthy out there partying to help others, rather than just to feast on caviar and champagne. The ball, which was hosted by British stars Marvin and Rochelle Humes, featured a slew of entertainers, and also included a charity auction. In total, Rolls and Together for Short Lives raised £400,000 (or $611,012), which will go to support over 49,000 British children with life-limiting conditions and their families. 

This isn’t the first time Rolls has created a one-off Ghost for charity. Back in 2013, the automaker created a unique version of the four-door, called the FAB1, and made it available to hire for one year in the hopes of raising a million pounds ($1.53 million) for the U.K. charity Breast Cancer Care. That particular vehicle came decked out in a pink paint job, plus pink carpeting, pink leather upholstery, pink center caps, and even a pink umbrella in the door. 

2015 Rolls Royce Ghost

2015 Rolls-Royce Ghost Series II High Resolution Exterior
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Revealed early last year at the Geneva Auto Show, the Ghost Series II received relatively minor updates over the preceding model. Up front, there are reshaped LED headlights, a new “wake channel” hood design, and updated bumpers. Inside is the sort of luxurious appointments you’d expect, including a WiFi hotspot, premium infotainment, and acres of the finest materials available.

Motivation comes from a 6.6-liter V-12 engine boosted by two turbos to 562 horsepower and 573 pound-feet of torque, good enough for a sprint to 60 mph in just 4.7 seconds. Pricing starts at $263,200. Hey, if you’re out looking to raise money for charity, you might as well be rolling in a Ghost, no?

Read our full review here.

Press Release

Together for Short Lives, the UK children’s palliative care charity, has held its annual Midsummer Ball in central London, where Rolls-Royce Motor Cars unveiled plans for a year-long initiative to support the organisation in its work with seriously ill children and their families.

The Ball, hosted by the charity’s patron, Simon Cowell, raised more than £400,000 in support of Together for Short Lives. The charity’s hospice and palliative care services aim to achieve the best support for more than 49,000 British children with life-limiting conditions and their families.

To help the organisation raise awareness of its activities, and raise vital funds to continue delivering its lifeline work, Rolls-Royce Motor Cars donated a Rolls-Royce Ghost Series II for a year, finished in the charity’s bright purple colour scheme and Together for Short Lives branding. The keys to the car were handed over to the charity by Simon Cowell himself.

The Ghost Series II will be used by the charity as it embarks on a non-stop ‘Rolls Rally’, visiting all four corners of Britain. The rally will raise awareness of the charity’s work, helping to provide round-the-clock care to some of the most seriously ill children in the country. The symbolic handover of the Ghost Series II’s keys marked the start of a new 12-month partnership between Rolls-Royce Motor Cars and Together for Short Lives.

Barbara Gelb OBE, CEO for Together for Short Lives, said, “We are overwhelmed by the generosity of Simon Cowell, and the Midsummer Ball’s supporters, guests and stars who have made this such a memorable occasion – the staggering sum of £400,000 will make a lasting difference to our work with the UK’s 49,000 children with life-limiting conditions and their families.

“And what’s more, Rolls-Royce Motor Cars has given Together for Short Lives a transformational opportunity to work in partnership on a fantastic year-long campaign. I have just seen the purple Rolls-Royce for the first time when our patron Simon Cowell handed the keys to me on behalf of Rolls-Royce.

“It’s stunning, and it’s so exciting to see our name and the vibrant purple colour of our brand. Over the coming year, we have the most amazing venture with Rolls-Royce to raise awareness of the fantastic children’s hospice and palliative care services across the UK, and, importantly, to raise money to help families get the care and support they need.”

“We’re proud to be able to support Together for Short Lives and the remarkable work they do,” said Torsten Mueller-Oetvoes, Chief Executive Officer, Rolls-Royce Motor Cars. “I am certain that the funds raised on the evening and the activity planned throughout the next 12 months will have a lasting impact on the charity, allowing continued support for thousands of children and their families throughout the UK.”

The Together for Short Lives Midsummer Ball was hosted by stars Marvin and Rochelle Humes, who introduced acts from musician Katie Melua, broadcast entertainer Stephen Mulhern, Britain’s Got Talent finalists Jack Pack, and Ronnie Scott’s Jazz Orchestra. Acts were followed by a DJ set from the legendary Grammy award-winning producer William Orbit, while the event also included a charity auction, carried out by Charlie Thomas, of world-renowned auctioneers Bonhams, and Stephen Mulhern, raising additional funds to support the charity.

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