30 custom Phantoms are headed to Macau to serve as guest transportation at The 13 super luxury hotel

Rolls-Royce prides itself on being at the absolute pinnacle of automotive luxury. It’s a position that the British car brand has cultivated with utmost dedication to its craft, and the results definitely speak for themselves. Today, Rolls-Royce holds a candle to no one in its segment, and the automaker has also become the go-to brand for luxurious establishments who are in need of a fleet of luxury vehicles. Take for example the soon-to-open “The 13” super luxury hotel in Macau.

Not content with building a $1 billion property in the heart of Macau, the hotel’s joint chairman, Stephen Hung, has ordered 30 bespoke Rolls-Royce Phantoms to serve as the hotel’s official guest transportation. Take those shuttle buses elsewhere, fellas. The 13 is rolling its guests in a lap of luxury, right down to its chauffeur-driven luxury rides.

As you can probably expect, the 30 Phantoms are all customized to the hilt and filled with just about every bespoke feature Rolls-Royce can fit on them. They’re collectively known as the “Phantom Specially Commissioned by Stephen Hung” series and all 30 vehicles represent the largest single commission Rolls-Royce has done in its own long and esteemed history. Seems appropriate then that Hung paid around $20 million for the order. At the very least, it’s in line with the extravagance of a hotel that itself comes with 200 multi-level suites, highlighted by the 30,000-square foot Villa de Stephen.

Hey, if you can order 30 highly bespoke Rolls-Royce Phantoms at a drop of a hat, you can have a villa named after you too.

Continue after the jump to read more about the Rolls-Royce Phantom “Specially Commissioned by Stephen Hung” Series.

What Makes The Rolls-Royce Phantom "Specially Commissioned by Stephen Hung" Series So Special?

Rolls-Royce Phantom Specially Commissioned By Stephen Hung
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Before we even get to the business of trying to understand the limits of Rolls-Royce’s opulence, it’s important to remember that news of these 30 commissioned Phantoms actually stretch all the way back to 2014 when it was reported that Rolls-Royce had “won” the contract to build a fleet of cars for Stephen Hung’s new hotel, which at that time was still referred to as the “Louis XIII.” Three years and one name change later, the fruits of that commission are now headed to Macau, ready to shuttle guests in and out of The 13 like the high-rollers that they are.

So what exactly is so special about these commissioned Rolls-Royce Phantoms? It certainly doesn’t come as a surprise that Stephen Hung’s influence is all over these Phantoms. Take for example the body paint of all the models. They don’t just wear any kind of red paint finish. The exclusive color is actually called “Stephen Red,” which Rolls-Royce developed specifically to suit the exact requirements of the hotel’s chairman. Granted, the Phantoms don’t carry anything outside of its stock configuration, but that exclusive Stephen Red paint finish on the body and the bespoke 21-inch wheels are as good examples as any to show how different these Phantoms are from anything Rolls-Royce has custom-made in the past.

That said, two of the 30 Phantoms that Hung commissioned set themselves apart even further by getting finished in gold. I know the “gold treatment” has been used a handful of times in the past, including Mulliner’s Bentley Mulsanne Shinjari Edition, another ultra exclusive vehicle that’s known for its overflowing gaudiness.

These two Phantoms, though, are something else entirely different. Not only did Rolls-Royce use the “finest particles of 23.75 carat gold” on these Phantoms, it did so by spreading it out all over the body of the cars. Quite literally, there’s gold everywhere. There’s a 40-micron deep layer of gold in the actual paint of the car. There’s gold on the iconic Spirit of Ecstasy hood ornament. There’s gold on the tread plates. Heck, there’s even a gold “coachline” that runs along the side of the car and was painted by the luxury automaker’s expert coastline painter, who, mind you, used a “fine squirrel hair paintbrush.” If all of these features sound excessive even for Rolls-Royce standards, it’s because they actually are excessive, and Stephen Hung is making no apologies for them.

Move inside the cabin of these commissioned Phantoms and once more, the level of luxury is overwhelming. The seat upholstery is dressed in the same black-and-white checkered layout that pays homage to the floors of the hotel’s entrance hall. The same “Stephen Red” paint finish on the body is also prominently present in the interior, as is the infusion of even more gold, including hand-woven gold threads on the car’s headliner and gold handles on the umbrellas found inside the coach doors. Yes, even the umbrella’s handles are adorned with gold. Yelp.

Rolls-Royce Phantom Specially Commissioned By Stephen Hung
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Fittingly enough, the last bits of detail with regards to the interior of these commissioned Rolls-Royce Phantoms include a gold-colored, pearl-effect leather that the automaker specifically developed for the two golden Phantoms and a luxurious clock that was designed and developed by no less than renowned jewelry maker Graff.

With all these amenities in tow, it is a little surprising that Hung didn’t go all-out and give these Phantoms engine upgrades. Maybe it’s his way of retaining some sense of normalcy for these luxury sedans. Either way, all 30 commissioned Phantoms, including the two gold-infused models, still carry the same tried-and-true 6.75-liter V-12 that produces 453 horsepower and 531 pound-feet of torque. All that power straight to the wheels through a ZF, eight-speed automatic transmission, allowing the car to hit 60 mph from a idle position in just 5.7 seconds before hitting a top speed of 155 mph.

Rolls-Royce has a history of special edition Phantoms, but none are as opulent as the ones Stephen Hung commissioned for his super luxurious hotel

With the extensive amount of luxurious and exclusive details in these cars, it’s going to be difficult, maybe even impossible, to compare these Phantoms to some other special edition versions of the same model that Rolls-Royce has done in the past.

Take for example the Phantom Coupe Tiger Edition that Rollers’ unveiled back in 2015. Those models were special enough in their own right, thanks in large part to its two-tone Burnt Orange and Arizona Sun exterior paint finish and the Tan and Seashell leather treatment in the cabin. It even came with hand-stitched Tiger motifs that were embroidered on the seat headrests to go with Maccasser Ebony veneers, bespoke Tiger Phantom Coupe tread plates, Moccasin Lambswool floor mats.

2015 Rolls Royce Phantom Coupe Tiger Edition
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Note: photo of the Rolls-Royce Phantom Coupe Tiger Edition.

How about the more recent Zenith Collection that Rolls-Royce unveiled back in 2016 as a going-away tribute to the seventh-generation Phantom before making way for the new eighth-generation model. Just like the Phantom Coupe Tiger Edition and the commissioned Phantoms by Hung, the Zenith Collection sets itself apart from all other Phantom models with a nice blend of exclusive features, including color schemes - Madeira Red-Jubilee Silver, Midnight Blue, and Arctic White - that evoke the classes Rolls-Royce models from yesteryear. Not only that, the Zenith Collection also came with a glass clear coat for enhanced mirror-like shine and an interior that featured laser-etched maps on the armrest cappings, a brushed steel case with Blood-Orange dial tips, and a similar starlight headliner that drive the extravagance of the Zenith Collection to a level that befits its status and appeal.

2016 Rolls-Royce Phantom Zenith Collection
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Note: photo of the Rolls-Royce Phantom Zenith Collection.

Say what you will about Rolls-Royce’s ability to build bespoke special edition versions of its models, but there’s a reason why Stephen Hung’s commissioned Phantoms hold a special place amongst themselves in the annals of the British luxury car brand’s history. For one, no two Rolls-Royce models are as expensive as the two gold-infused Phantoms included in Hung’s fleet. That’s a fact.

More importantly, these commissioned Phantoms are the latest proof of Rolls-Royce’s undying commitment to stretch the bounds of luxury. If there was ever any doubt about who sits on that throne, these Phantoms that are headed to Stephen Hung’s “The 13” super luxury hotel make up 30 compelling reasons why Rolls-Royce deserves to be on that spot.

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