The Phantom has been around for almost a century now, first seeing the light of day back in 1925. Since it was first introduced, the Phantom has been the conveyance of choice for high-profile business people, politicians, influential musicians, and other folks who are simply better than you. The seventh-generation model saw a debut in 2003 as the first new Roller under BMW ownership, and now, there’s a follow-up called the Phantom VIII. Revealed at Bonhams Auction House in London, the British make rolled out the New Phantom in a livestream event this afternoon, while also plugging a new exhibition on the nameplate that includes a few particularly noteworthy examples, including the Queen’s Phantom VI, Fred Astaire’s Phantom I, and John Lennon’s Phantom V, among others. Standout features for the new VIII include an updated exterior style, a new turbocharged V-12 engine, a fresh architecture, and a cabin space that puts a suite at the Four Seasons to shame.