Not long ago, our snappers caught what sure as heck appeared to be a Rolls-Royce Wraith convertible testing in the snow. Now, the famed purveyor of fancy four-wheeled opulence is confirming the existence a forthcoming drophead model called the Rolls-Royce Dawn — a name also given to a limited run of 28 drophead Rollers in the 1950s.

“Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine,” said CEO Torsten Mueller-Oetvoes, “It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.” Sounds like a spiritual experience for a narcissist rather than a car, but there you go.

Rolls-Royce was tight-lipped on specifics, but here’s what we think we know: As a convertible variant of the Wraith Coupe, we’re expecting the Dawn to be pretty much the same from the waist down. That means a 6.6-liter V-12 producing 624 horsepower, nestled under a very long hood and powering the rear wheels through a ZF eight-speed transmission. The absence of a hardtop also means the fastback profile is gone in favor of a flat trunk and fabric roof.

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Why it matters

For all the pomp that Rolls-Royce likes to trot out ahead of the unveiling of any new car, the Dawn will be exactly what you expect it to be: a convertible version of the Wraith. But, there are probably plenty of one-percenters waiting on just such a car, so the company will probably sell plenty of them. Rolls says the Dawn will go on sale in the first quarter of 2016, for what we’re guessing will be around $300,000.

Rolls Royce Wraith Drophead

2016 Rolls-Royce Dawn Exterior Spyshots
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Read our full review here.

Press Release

Rolls-Royce Motor Cars today announced the name of its forthcoming new car. The new model, an exciting and sensuous drophead, will be known as Rolls-Royce Dawn.

Rolls-Royce's Future Model Will Be Called "Dawn" High Resolution Exterior Wallpaper quality
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The car was unveiled to representatives of the marque’s 130-strong global dealer network at the 2015 Rolls-Royce World Dealer Conference in Los Angeles, California today.

“Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date,” said Torsten Mueller-Oetvoes, Chief Executive Officer. “Dawn is a beautiful new open-top motor car with a name that suggests the fresh opportunities that every new day holds – an awakening, an opening up of one’s senses and a burst of sunshine. It will be the most social of super-luxury motor cars for those beautiful people who wish to bathe in the sunlight of the world’s social hotspots.”

Rolls-Royce Dawn is the next step in the renaissance of Rolls-Royce Motor Cars which began in 2003 with the launch of Phantom and subsequent introductions of Ghost and Wraith. It justifies the continuing investment of the BMW Group into the world’s pinnacle super-luxury brand.

The new Rolls-Royce Dawn will revive another famous and rare Rolls-Royce name first used in 1949, but only ever applied to 28 very special drophead bodies between 1950 and 1954. A new beginning for Rolls-Royce at the time, the original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body. The drophead Rolls-Royces that carried the name Dawn continued to be coach-built for individual customers, ensuring their uniqueness and rarity.

‘Dawn’ perfectly expresses the character of the new Rolls-Royce. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins. Like Eleanor Thornton, thought by many to be the inspiration behind the Spirit of Ecstasy, the Rolls-Royce Dawn will also prove itself to be the muse that leads its owner to believe that at the start of the day, anything is possible.

Rolls-Royce's Future Model Will Be Called "Dawn" High Resolution Exterior Wallpaper quality
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The new Rolls-Royce Dawn is beguilingly visceral. It excites both men and women – they want it, they need it and they want to immerse themselves in it. It is languid and beautiful, fresh and fragrant and awakens the passion of your life.

New life, new possibilities, fresh horizons – a tingling, anticipatory ambience in the air – all signified by a new Dawn.

Rolls-Royce Dawn will launch during the first quarter of 2016.

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