In the world of luxury automobile brands, few can come close to the history of Rolls Royce, and after the recent dinner party the British brand put on, we’d argue that few restaurants could ever come close to the service which Rolls Royce recently provided. The company invited over 100 of its most valued customers for a dinner party at the company’s assembly line.

It’s unclear just how Rolls Royce chose the 100-odd guests which appeared at the event, but we suspect customers either bought very expensive tickets to the gala evening, or Rolls Royce only invited customers who owned two or more of its incredibly-expensive sedans.

Rather than forcing guests to make their own way to the event, the company actually chauffeured them in Rolls Royce Phantom limousines or they either arrived by an even classier mode of transport: helicopter.

In order to transform part of the assembly line into a large dining hall, it’s likely that production was halted for the few hours which the event lasted.

In a statement released about the event, Rolls Royce stated: "The occasion provided the opportunity to introduce customers to the new Phantom Series II family, which were displayed in the dining area alongside beautiful heritage cars from the 1930’s."

So this is how the other half lives....


What do you think?
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  (347) posted on 06.13.2012

Must it be necessary to display cars at a dinner party when they can’t be eaten?! Well, they must be the eye appetizers.

  (592) posted on 06.11.2012

Of course, only those who can afford them shall experience the great pleasure of seeing them exclusively in an extravagant dinner party.

  (798) posted on 06.8.2012

I believe your speculations are right; after all, why would they feel the need to impress those people if they weren’t trying to appeal to them?

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