According to Rolls-Royce, all of its customers have Chauffeurs, and when you cater to the one-percent, there’s no room for semi-autonomous technology. It’s not for Rolls-Royce customers. At least not until it’s truly effortless and then it’ll be ripe enough for the typical Rolls-Royce client. While the statement above makes Rolls sound about as stuck up as the people it builds cars for, its reasoning does have some merit. The fact is that for customers that do have Chauffeurs (I’m definitely not saying all do, but a good portion surely do) it wouldn’t make sense to pay your very own Alfred to sit around and do nothing, waiting for an instance where he’ll have to take over.