Don’t look now, but the recent success the Rolls Royce Ghost has had in the market this year already has company executives thinking expansion. And by expansion, we mean, building new derivatives of the Ghost model line.

The Ghost, the Rolls Royce Phantom’s little yet equally luxurious brother has become a huge sales boon for the BMW-owned luxury car this year with sales already hitting record numbers – since BMW took over – at 1,467 units through August. That number alone has already surpassed the total sales numbers of 1,002 units sold in 2009.

In an interview done at the company headquarters in Goodwood, England, Rolls Royce Chief Executive Officer Torsten Mueller-Oetvoes noted that with the success of the model there remains a possibility of seeing a Ghost derivative down the road. “I’m quite confident that we’re going to see a Ghost derivative to come,” he said.

“There’s still a lot of potential in the market” for a less formal Rolls model.”

This year, Rolls Royce has set the bar for 2,000 units sold, and with the way things are going right now for the company’s smaller luxury ride, the 2,000 benchmark looks to be easily reachable.


Source: Bloomberg

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