Saturn Says “Kiss My Astra” In New Campaign
Saturn has always had the best personality any of General Motors brand. Now the company that has brought you cute cars with family values is asking you to “Kiss My Astra”. But don’t think they have traded in their personality for a risqué slogan. This is just part of a new campaign that still oozes with cuteness.
Saturn is offering a 2008 Astra XR 5-door to the best picture of someone kissing an Astra. Saturn says contestants can kiss their own Astra, a friend’s Astra or drop by any Saturn retailer and kiss their Astra, and then upload a photo of the kiss at www.ImSaturn.com.
The top 20 pics will be posted on the same site in September, and visitors will vote to choose the winner. If you think this is an embarrassing campaign, don’t worry. GM Vice Chairman and automotive legend, Bob Lutz (pictured right) was the first to participate.