The company is backed by some known commodities in the industry

Another day, another electric startup coming into the fold. This company calls itself Rivian, and it’s promising to launch two electric vehicles — a five-passenger pickup and a seven-passenger SUV by 2020. There are no details available on either model, but the startup is backed by some heavy hitters with years of experience in the auto industry, including Dodge Viper designer Tom Gale and former McLaren engineer Mark Vinnels.

For those who don’t know, Sheriff is one of the people responsible for launching McLaren Automotive, the road car division of McLaren that came to life in the early part of the decade with the launch of the MP4-12C

In addition to Tom Gale and Mark Vinnels, Rivian has also added Antony Sheriff to its team. For those who don’t know, Sheriff is one of the people responsible for launching McLaren Automotive, the road car division of McLaren that came to life in the early part of the decade with the launch of the MP4-12C. As far as having experts in the fold, Rivian appears to have assembled a good team to lead it.

The company also has a production site in place, specifically the old Mitsubishi facility in Normal, Illinois. Rivian completed the purchase of the vacant 2.6 million-square-foot plant in January 2017 with the goal of eventually turning it into the manufacturing core of its upcoming lineup of EV models. It’s unclear how far along the plant’s renovation is, but company spokesperson Samantha Flynn said at the time of the purchase that completion of the renovation will be “in line with the 2019 start production timeline.”

Say Hello to Rivian, The Newest Electric Car Startup
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As far as the two models are concerned, Rivian isn’t concerned about trying to box the two vehicles into the mold of what we’ve come to expect from EV cars

As far as the two models are concerned, Rivian isn’t concerned about trying to box the two vehicles into the mold of what we’ve come to expect from EV cars. It’s designing and developing the two cars on its own terms. “We’re creating electric adventure vehicles that get you to the mountain and back on a single charge, that safely cross streams with your whole family, that carry enough gear for any trip, and let you enjoy the wilderness in silence,” the company said on its website.

On top of their electric configurations, the two vehicles will also be capable of self-driving technology, though it’s unclear exactly how far along Rivian is in developing that specific tech or if it’s going to source it from another company.

As promising as Rivian’s plans are, its goals fit exactly into the kind of setup that Aston Martin CEO Andy Palmer talked about when discussing Dyson, another fledgling EV startup. It’s one thing to set goals and plan for them, it’s another thing entirely when you start dealing with production deadlines and all the costs that come with.

References

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