Scion at Detroit Auto Show
Scion will debut an all-new auto show display at the 2007 North American International Auto Show.
"The new auto show display provides us the ability to present more vehicles, especially modified versions, in the same footprint as our previous display and in one location," said Mark Templin, Scion vice president. "The extra space will allow us to show consumers one of the brand’s most important elements, personalization. We hope they see the uniqueness of each modified Scion, the potential for customization and are inspired to personalize their own rides."
The new vertical presentation will display up to 10 Scion vehicles, feature eight projection screens and allow for an additional four Scions on the show floor. Scion’s latest display will hold two rows of four static vehicles each, while two cars occupy the ground level. This will give Scion the opportunity to show a variety of modified and stock vehicles at each auto show. The top two rows will also serve as a multi-media display when eight projection screens roll down, either separately or in tandem over the front of display, to present product demonstrations, and footage of Scion advertising, modified vehicles, drag racing teams, owners’ events, and grassroots marketing activities.
After debuting in Detroit, the new display will travel to Houston, Chicago, Cleveland and New York Auto Shows during the 2007 show season.