Scion Confirms its First-Ever Sedan
Last year wasn’t especially kind to Toyota’s Scion brand. Every car in the lineup saw a year-over-year sales decline of at least 6 percent, and the brand as a whole suffered a sales drop of 15.1 percent compared to 2013. But fear not faithful Scion fans and dealers, help is on the way. Toyota has just announced that a production version of the 2014 Scion iM Concept will be debuting in production guise at the 2015 New York Auto Show alongside an unnamed model that will stand as the brand’s first-ever sedan.
Based on the overseas Toyota Auris and revealed at the LA Auto Show, we knew we’d be seeing the new iM sooner rather than later, but other than confirmation of its unveiling, there is no additional information about the new sedan. It isn’t even clear if this four-door will be a rebadged Toyota product like many other Scion cars including the FR-S or a unique vehicle like the tC, which could possibly be the FR-S-based sedan we heard rumors of last year.
Regardless of which way Toyota goes with this sedan, it will help bring a little diversity to a Scion lineup that has relied solely on small hatchbacks and coupes since Toyota created it a decade ago.
Other than the iM and this new sedan, Scion also confirmed that it will debut a third new vehicle within the next three years. This could very easily be a much-needed replacement for the once-trend-setting xB or it could be an entirely new model altogether, but it will definitely inject some youthfulness into a lineup that currently averages more than four years old.
Click past the jump to read more about Scion’s future sedan.
Why it matters
Adding new products like the iM and the new sedan will help Scion better target buyers in the ever-popular 18- to 34-year-old age demographic by providing a lineup of vehicles that are not only more stylish but also more modern. Small cars now offer surprising levels of cabin tech, but in its current state, the aging Scion lineup can’t keep up. In recent years, there have been many rumors floating around about Toyota killing off the Scion brand, and while these three new models prove that isn’t the case, if they fail to boost sales, we don’t expect Scion to be around much longer.