• Scion Confirms its First-Ever Sedan

    We'll finally see the production version of the Scion iM Concept in New York this year, but the big news is that Scion will also reveal its first-ever sedan alongside it. Could we actually see an FR-S-based sedan? Not likely, but it's a cool thought rega

Last year wasn’t especially kind to Toyota’s Scion brand. Every car in the lineup saw a year-over-year sales decline of at least 6 percent, and the brand as a whole suffered a sales drop of 15.1 percent compared to 2013. But fear not faithful Scion fans and dealers, help is on the way. Toyota has just announced that a production version of the 2014 Scion iM Concept will be debuting in production guise at the 2015 New York Auto Show alongside an unnamed model that will stand as the brand’s first-ever sedan.

Based on the overseas Toyota Auris and revealed at the LA Auto Show, we knew we’d be seeing the new iM sooner rather than later, but other than confirmation of its unveiling, there is no additional information about the new sedan. It isn’t even clear if this four-door will be a rebadged Toyota product like many other Scion cars including the FR-S or a unique vehicle like the tC, which could possibly be the FR-S-based sedan we heard rumors of last year.

Regardless of which way Toyota goes with this sedan, it will help bring a little diversity to a Scion lineup that has relied solely on small hatchbacks and coupes since Toyota created it a decade ago.

Other than the iM and this new sedan, Scion also confirmed that it will debut a third new vehicle within the next three years. This could very easily be a much-needed replacement for the once-trend-setting xB or it could be an entirely new model altogether, but it will definitely inject some youthfulness into a lineup that currently averages more than four years old.

Click past the jump to read more about Scion’s future sedan.

Why it matters

Adding new products like the iM and the new sedan will help Scion better target buyers in the ever-popular 18- to 34-year-old age demographic by providing a lineup of vehicles that are not only more stylish but also more modern. Small cars now offer surprising levels of cabin tech, but in its current state, the aging Scion lineup can’t keep up. In recent years, there have been many rumors floating around about Toyota killing off the Scion brand, and while these three new models prove that isn’t the case, if they fail to boost sales, we don’t expect Scion to be around much longer.

Scion FR-S Sedan

2017 Scion FR-S Sedan Exterior Computer Renderings and Photoshop
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Scion iM

2014 Scion iM Concept High Resolution Exterior
- image 578860

Press Release

Like many others, Scion has a New Year’s Resolution to debut an all-new body by spring. And not surprisingly, all eyes will be on its backside as Scion will be adding its first-ever sedan to its line-up.

The new sedan will be introduced in April at the New York International Auto Show along with the all-new Scion iM. The iM is the official name for the production version of the iM Concept car shown at the Los Angeles Auto Show in November.

Together, the two vehicles represent two of the three new models Scion will bring to market in the next three years aimed at independently minded 18-34 year olds. The trio will bring exciting options for Scion’s younger customers looking for vehicles to support both adventure and sensibility.

“With the iM hatchback and our first sedan, we’re inviting drivers to re-imagine what they can accomplish with a Scion,” said Scion Group Vice President Doug Murtha. “Both new models will stand out in the marketplace for their style and substance. I can confidently predict that 2015 will be an exciting year for Scion.”

Beyond the name, drivers can expect the production iM to carry forward some of the sporty looks and versatility displayed in the concept version. More details on both the production iM and sedan will be available in coming months. Information on the iM Concept is available at www.scion.com/iMConcept.

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