Do you ever sit back and say, “If I had the money, I could put together a nice ride that everyone would love.” You would be lying if you said that the thought has never crossed your mind, but let’s be realistic, few people have the resources and ingenuity to design and create an automobile. That will change for three people when Scion’s new six part web-exclusive video series airs. “Reinvent the Wheels” is a competition that will allow three creative auto enthusiasts the opportunity to work with professional garages to see who can create and build the most original, inspiring and practical car possible. The contestants will be provided with expert tuners and armed with a budget to let their creativity flow and provide them with a chance to win a Scion car, accessories, and a $30,000.00 cash prize. The experience itself will be valuable to the contestants providing them with exposure and mentorship during this process.

"Embracing the youth community and inviting them to participate in the creative process has always been part of Scion’s DNA," says Jack Hollis, vice president, Scion. "This unique campaign allows us to showcase the compelling stories of three emerging artists as they transform a car with limited time and resources."

“Reinventing the Wheels” will air tonight at 9pm EDT on www.ReinventtheWheels.com.

Follow the jump for the press release.

Press Release

Scion, the automotive brand known for distinctive design and marketing innovation, today announced the debut of "Reinvent The Wheels," a new six part web-exclusive video series that challenges creative thinkers to push the boundaries of car customization and self-expression in a competition to build a car that best furthers their creative passion.

The "Reinvent The Wheels" experience offers three aspiring creatives the opportunity to work with professional garages and compete to see who can come up with the most original, inspiring and practical car possible. Contestants are given a budget and paired with a team of professional tuners to design and build a car that brings their artistic and ground-breaking visions to life. The winning team’s stand-out contestant will win a Scion car, accessories, a $30,000 cash prize and a one-of-a-kind opportunity to help them achieve their career goals by gaining valuable exposure and mentorship.

"Embracing the youth community and inviting them to participate in the creative process has always been part of Scion’s DNA," says Jack Hollis, vice president, Scion. "This unique campaign allows us to showcase the compelling stories of three emerging artists as they transform a car with limited time and resources."

Audiences can tune into the series via their mobile phones, online and through popular social networking sites such as Facebook, YouTube and Twitter to watch these young and talented contestants partner up with a team of professional builders and a mentor to guide them through their creative process.

"Reinvent the Wheels" premieres on March 29 at 9 p.m. EDT/ 6 p.m. PDT, at www.ReinventtheWheels.com, or viewers can embed the widget to enjoy the show on any site, on Facebook, or on mobile devices.

What do you think?
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3 comments:

  (502) posted on 06.10.2011

I”m not really a fan of Scion car for their car is not that impressive! I just wan to see them have a great performance and a unique design for the body.

  (859) posted on 03.30.2010

It’s the Scion TC who make this company more well known.

  (460) posted on 03.29.2010

Lucky for those three, scion has given them the opportunity to be popular.

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