• Seat to Sell the Mii City Car Through Amazon

Could this be the way we buy cars in the future?

Back in August, Hyundai and Amazon ran a pilot program called “Prime Now, Drive Now” that allowed users in certain markets to order up a Hyundai Elantra for a test drive and ultimately back to the dealer if said user decided they wanted to purchase one for themselves. That pilot program came just a week before Amazon announced its new vehicle portal. But, it wasn’t the last of programs like this as Amazon’s France website has now partnered up with Seat, to sell its Mii city car online through Amazon.

It’s not all bread and butter, however, as there are some limitations. First off, this is more of a novelty program- at least for now, anyway. The program is only available in France, and there are only 15 limited-edition examples of the Mii up for the taking. If you’re one of the lucky few who manage to get there first, a €500 deposit is made online at the time of reservation. Afterward, a Seat advisor will contact you to validate your driver’s license, collect payment information, and finalize the deal. Once the deal is complete, your new Mii limited-edition will show up in your driveway within 72 hours.

As far as this limited-edition Mii goes, it was developed through a collaboration between Seat and Mango. It can be had in Glam Beige, Intense Black, or Atom Glossy on the outside and rolls on 15-inch, dark gray wheels. The exterior mirrors are finished in Velvet while the inside gets healthy doses of Alcantara with beige highlights. The steering wheel and gear knob are wrapped in leather, and there is a handbag hook on the glove compartment. With the initial €500 deposit, the total cost of the Mii limited edition will set you back €10,990 or about $12,095 at current exchange rates.

Keep reading for the rest of the story.

Why it Matters

When Hyundai and Amazon first launched that pilot program with the Hyundai Elantra, there was a lot of speculation that it wouldn’t be long and we would be able to purchase brand new vehicles without ever setting foot into a dealership. While we’ve still got some time before this becomes wide-scale reality, Amazon’s new vehicle portal and this new pilot from Amazon.fr and Seat proves that it is possible. This partnership marks the first time a vehicle will actually be sold and a deposit taken through Amazon. Is this a sign of things to come in the future? In 10 years will the dealership model as we know be non-existent? Let us know your thoughts in the comments section below.

Read our full review on the 2016 Seat Ateca X-Perience here.

Robert Moore
Robert Moore
Editor-in-Chief and Automotive Expert - robert@topspeed.com
Robert has been an auto enthusiast his entire life. He started working cars at a young age, learning the basics from his father in the home garage on the weekends. As time went on, Robert became more and more interested in cars and convinced his father to teach him how to drive when he was just 13 years old. Robert continued working on cars in his free time and learned as much as he could about engines, transmissions, and car electrical systems, something that only fed his curiosity more and eventually led him to earn a bachelors degree in automotive technology with a primary focus on engine performance and transmission rebuilding.  Read full bio
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Press Release

Martorell/Paris, 13/10/2016. - SEAT, actor of innovation in design and automotive technology, and Amazon.fr, France’s favourite retail brand, have joined forces to offer a unique concept in France: order your car directly on Amazon.fr with home delivery within 72 hours. SEAT and Amazon.fr innovate and imagine an easy, quick scheme that focuses on consumer expectations: #DeliveryToEnjoy, an unprecedented collaboration in France, combining the two brands’ expertise via a dedicated page.

Car buyers search online
94% of buyers who think about purchasing a car begin their search online. Consumers expect brands to make them easy offers with personalised support. And that is why SEAT and Amazon.fr have joined forces.
The 15 units of the Mii by Mango Limited Edition that are on sale via Amazon.fr offer a unique accessory kit developed in collaboration with Mango. This series essentially features a special exterior finish in shades of Glam Beige, Intense Black or Atom Glossy, with 15 inch dark grey wheels in combination with Velvet door mirrors. Inside, there is exclusive upholstery in black Alcantara with beige highlights, a leather steering wheel and gear lever knob, and a convenient handbag hook on the glove compartment. It is an elegant urban car, which adds a touch of style to everyday journeys.

Easy shopping experience
Buyers can reserve one of the 15 exclusive units by making a €500 deposit on Amazon.fr. They will subsequently be contacted by a SEAT advisor who will ensure they are in possession of a valid driving license, complete the order and choice of payment method to pay the balance. Upon validation of the customer’s record and the finalisation of the transaction, delivery will be scheduled at the customer’s home within 72 hours, supervised by the SEAT dealership closest to where the customer lives.

With this agreement, SEAT provides a personalised and continuous follow-up, by providing its sales force as well as the network for vehicle maintenance. A pooling of forces for a modern approach for the consumer.
The #DeliveryToEnjoy campaign has been created to enhance the buying experience for vehicles in the SEAT range, offering a 100% online experience, with speed and respect of delivery and a streamlined payment solution.

More information on www.deliverytoenjoy.fr

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