All of the superheroes might not agree with each other, but apparently they all love Audi vehicles.

Audi and Marvel have been collaborating together for a while now, and it looks like to two have continued working together for Marvels next move – Captain America: Civil War. This means that we’ll see a number of Audi vehicles in the film, plus an advertising campaign that should spark interest in the movie and the Audi brand as a whole.

Loren Angelo, Audi’s Director of Marketing in America, said, “Even as the mighty Avengers break into Civil War, their affinity for best-in-class, high performance and state of the art technology in their vehicles ties them together. Audi is excited to be a mainstay for the Marvel franchise and to support their cast of Super Heroes with a fleet of superior Audi vehicles.”

Anthony Russo, a Co-director of the newest Marvel movie, said, “We’re always trying to ride the line in these movies between something that is set in our real, present day world, but at the same time feels special and forward thinking – just a little out of reach. So to be able to work with a company like Audi and have access to their current models and their most advanced designs, it helps us strike that right balance between real world and the future.”

The alliance has already released a digital video teaser known as “The Chase” that previews a pivotal scene from the movie and the all-new Audi SQ7. A 30-second commercial will begin airing globally this month as well. In the movie, we’ll see Agent 13 sport the Audi A4, Zemo drives the A7 Sportback, Captain America drive the Audi SQ7 and Iron Man driving the Audi R8 V10 Plus Coupe. So, not only will we get to enjoy the next installment from Marvel with our favorite superheroes, but we’ll also get to see some of Audi’s best cars in the mix too.

Continue reading for the full story.

Why it matters

I think it is pretty cool that Marvel and Audi work together as they do. Films, just like video games, are so much better when licensed vehicles are used in them. Plus, who doesn’t like the idea of driving the same car as one of the Marvel superheroes? Most of the promotional video, “The Chase,” that debuted today is nothing more than an Audi and Marvel promotion, but at the very end, we see a quick clip of the upcoming movie. It’s worth checking out, and if that little teaser is any indication, Captain America: Civil War is sure to be a hit.

Audi SQ7

2017 Audi SQ7 High Resolution Exterior
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Read our full review on the Audi SQ7 here.

Press Release

Audi and Marvel Entertainment team up once again for the release of Marvel’s newest blockbuster, Captain America: Civil War, set to be released in the U.S. on May 6, 2016. The collaboration continues the Audi brand’s commitment to one of Hollywood’s biggest franchises and its passionate fans.

Several Audi Models Will Be Featured In "Captain America: Civil War"
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After nearly a decade of successful collaborations, the Audi and Marvel alliance remains strong. Multiple models from the luxury carmaker are featured in the film with a robust association that includes an advertising and marketing campaign kicking off with the World Premiere in Los Angeles.

Released today, the campaign includes an exclusive digital video called “The Chase,” directed by the film’s directors Anthony and Joe Russo. Audi excites the Marvel universe by previewing a pivotal scene featuring the all-new Audi SQ7. Additionally, the campaign will include a 30-second commercial which will begin airing globally mid-April.

“Even as the mighty Avengers break into Civil War, their affinity for best-in class, high performance and state of the art technology in their vehicles ties them together,” said Loren Angelo, Director of Marketing, Audi of America. “Audi is excited to be a mainstay for the Marvel franchise and to support their cast of Super Heroes with a fleet of superior Audi vehicles.”

While the Avengers’ universe is fractured as we know it, Audi supports Super Heroes on both sides of the divide with all-new models. Captain America, played by Chris Evans, debuts the all-new Audi SQ7, while his current adversary, Iron Man (Robert Downey Jr.) finds himself once again behind the wheel of the all-new Audi R8 V10 plus Coupe supercar.

Several Audi Models Will Be Featured In "Captain America: Civil War"
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“We’re always trying to ride the line in these movies between something that is set in our real, present day world, but at the same time feels special and forward thinking - just a little out of reach. So to be able to work with a company like Audi and have access to their current models and their most advanced designs, it helps us strike that right balance between real world and the future.” says Anthony Russo, who directed the film along with his brother Joe Russo.

Making its Hollywood debut is the Audi prologue show car as the model of choice for Chadwick Boseman’s character, Black Panther/T’Challa. Emily VanCamp as Agent 13 sports the all-new Audi A4 and Zemo, played by Daniel Brühl, drives the A7 Sportback.

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