Among the most frustrating feelings in the world, at least for car enthusiasts, is to have placed an order for your dream car and been sure that your place in line was secure, only to have the manufacturer cancel your order. This happened to some 900 Dodge customers whose orders for one or other of the Hellcat models was canceled, with Dodge giving them a voucher for a 2016 model, meaning they have to get right back in line and wait. Knowing a business opportunity when they see one, Shelby American stepped up and offered a special promotion for these poor souls.

Shelby’s offer is that anyone who can provide proof that they had a Hellcat order canceled will be given a free upgrade to a Katzkin interior on an order of a 2015-2016 Shelby Super Snake. Katzkin is an aftermarket maker of custom leather interiors, generally offering more colors and combinations than what you’ll get from the manufacturer, and Shelby says the package is worth $2,995. That’s a pretty good deal, although the Super Snake will still cost you $54,995, plus the cost of a base Mustang GT. But then Hellcats aren’t exactly cheap either.

Continue reading for the full story.

Why it matters

The Shelby Super Snake takes its name from the ultimate version of the original Shelby Cobra, built back in 1966. Only two of these were ever made, built by Carroll Shelby himself by converting a pair of racing models into street cars. Only one remains, which sold at auction earlier this year for $5.1 million. The current version of the car is made from a Mustang GT and produces “850+” horsepower, a figure that Shelby is quick to point out is more than the Hellcat produces.

2015 Dodge Challenger Hellcat

2015 Dodge Challenger SRT Hellcat High Resolution Exterior
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Read our full review here.

2015 Shelby Super Snake

2015 Shelby Super Snake Exterior
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Read our full review here.

Press Release

Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI.PK), will come to the rescue of muscle car enthusiasts whose order for a Chrysler / Dodge Hellcat was cancelled, with a special incentive for a 2015-16 Shelby Super Snake. Anyone with proof of a Chrysler cancelled Hellcat order is eligible to receive a free upgrade on their Katzkin interior when they purchase the more powerful 850+hp Shelby Super Snake.

“Shelby has always delivered more of what the muscle car market wants,” said Joe Conway, Co-CEO of Carroll Shelby International and CEO of Shelby American. “It seems only fair that Hellcat customers should not be left without a car or the horsepower they crave.”

On July 27, Chrysler / Dodge announced that the remaining 900 open Hellcat orders for 2015 would be cancelled. Those buyers instead would receive a voucher for the purchase of a 2016 model and forced to wait.

“You can’t park a voucher in your garage, so the 850+ horsepower Shelby Super Snake is the perfect solution for power-hungry-Hellcat fans,” said Keith Belair, Shelby American Chief Operating Officer. “We can give them the high performance car they want without the frustration of getting back in line.”

The opportunity for the Hellcat buyers is simple. They need only purchase a MY 2015-16 Shelby Super Snake with the 850+hp performance upgrade and Shelby American will include the upgraded Katzkin interior, which is a $2,995 value. To qualify, the Hellcat buyers must provide proof of their cancelation or a copy of their dealer voucher.

“This is the hottest opportunity for disappointed Hellcat customers,” said Gary Schechner, Shelby American Vice President of Marketing. “They now have the chance to buy the car that would have likely left their Hellcat at the last traffic light. And now they’ll be able to do it from the more comfortable seats of their Shelby Super Snake. And our cars are ready to be built now. There is no need to wait.”

The price of the 850+hp Shelby Super Snake starts at $54,995, not including the base Ford Mustang GT. Information is available at www.shelby.com or by calling (702) 942-7325.

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