A lot of people will tell you that what kind of car and how you take care of it defines what kind of personality you have. While that may be all fine and dandy, Subaru has come up with another way to make your car reveal your personality, down to what your hobbies and interests are. How are they doing it? Through badges, of course.

Taking a page out of the Scouts’ handbook, Subaru is giving owners a chance to add merit badges to their car, including some that let people know what kind of sports you participate in. Among the dozen or so badges available are a 100k+ badge, an outdoor sports badge, a water sports badge, a snow sports badge, a biking badge, an animal badge, a mechanical badge, and even one for love. How sweet.

There’s also a circular badge that indicates how many Subarus you’ve owned over time. The more Subarus parked in your garage, the higher the number the badge will come in. Unfortunately for the non-Subaru owning car owners of the world, you won’t be able to get dibs on these badges because Subaru is requiring a Proof of Ownership through the car’s Vehicle Identification Number in order for the owner to have these fine badges pasted on their Subarus. If you have a Subaru, then yippee for you! All you need to do is go the site and check out your many badge options.

Seriously, what else can these auto brands come up with? Now they’re selling perma-bumper stickers? Give us a break.


Source: Badge of Ownership

What do you think?
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  (570) posted on 08.17.2010

I will get the cycling badge, it’s like me I would love cruising around looking for the great sceneries.

  (309) posted on 06.3.2010

Subaru will monitor the badges so that only Subaru buyers can order them

  (807) posted on 06.2.2010

So where are you going to put these badges? At the bonnet beside the Subaru Emblem or at the back?

  (534) posted on 06.2.2010

Cool, the badge options include high mileage, gardening, biking, love, environment, animals, and more, but it seems this personalized badges looks like Slum Book.

  (434) posted on 06.1.2010

What? Are they serious or something? why would they re badged an iconic car to the rally world?

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