Smaller Focus to be offered by 2009
The only smaller Ford offered in USA is the Focus, a model that hasn’t been changed since 1999. At the end of 2007, Ford will put on sale the first redesigned version of Focus.
“As we look to growing our brand and also getting people into the Ford brand, it’s extremely important that we’re not only in the segment but that we have a very competitive product and a set of products in that segment,” said Mark Fields, Ford’s president of the Americas, at a press event here.
Ford says a new B-segment car — smaller than the Focus — will go on sale in the United States in 2009 or 2010. And the next-generation Focus, which will be a U.S. version of the redesigned Focus for Europe, is expected to arrive in 2010 or 2011.
Until the new models arrive, Ford will have to cover the small-car segment with the updated Focus alone. It’s a big job: Sales of small cars totaled 1.88 million in 2006, up 6.7 percent from the previous year.
And Ford’s rivals have more models to get the job done. Chevrolet, for example, has two small-car entries, the Aveo and Cobalt. Toyota has two, the Yaris and Corolla, plus three models for sister brand Scion.
Source: Automotive News