Smart enjoying big success on the American market

Al of you know that Smart ForTwo is a successful car, but only in Europe. Looks like things changed and seems that the little car is enjoying the same success also on the North American market. According to Roger Penske, CEO of Penske Automotive Group, the dealers in America are quite desperate for more of the cars.

Penske told to the press that the car is not bought for it’ s low price but because people are interested in its urban friendliness and its fuel economy. An average Smart ForTwo comes equipped with $1,600 in options, this representing 15% of the car’s base price while the fully loaded versions account for 10 percent of the cars sold, rather than the 4 percent the company predicted, added Penske.

According to Penske’s CEO the dealers from Pittsburgh are dying for the cars. The car is begining to be popular also on special markets like the ones from Los Angeles and New York. As you probably know, Smart is considering taking out the hybrid variant of the ForTwo in two years and according to David Schembri, president of Smart USA, the car will see even a bigger success than the petrol powered version.


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