Merc’s EQ sub-brand is all set to roll out

In a surprising move, Mercedes-Benz’s newly launched EQ electric brand won’t be using any of the past EQ concept cars as its vanguard model. That distinction now rests on the shoulders of the smart EQ ForTwo, EQ ForTwo Cabrio, and ForFour. Yes, the troika of smart models will spearhead Mercedes’ EQ electric brand as it tries to establish a foothold in the growing segment.

smart EQ ForTwo shows its electric side in Geneva Exterior
- image 771814
The success of the EQ brand will be dependent on the kind of all-electric models Mercedes can develop.

There’s a lot of pressure that comes with being the first series-produced vehicles to come out of Mercedes’ EQ family. That’s the responsibility these three smart models now appear to share. Fortunately, there seems to be a lot of support behind this decision, including from the head-decision maker of the company. “Smart is electric, innovative, intelligent and totally unique, or in three words each: ’smart EQ Fortwo’ and ’smart EQ Forfour’," smart CEO Dr. Annette Winkler said. "With the smart EQ Fortwo/Forfour, we are putting the first products from the Mercedes-Benz Cars EQ family on urban roads and showing how much fun electric mobility can be."

While that may be true, it’s still a big responsibility to handle. The success of the EQ brand will be dependent on the kind of all-electric models Mercedes can develop. There’s no doubt that the German automaker can do it, but to give smart first dibs means that it’s also responsible for all the first impressions people will have of the EQ brand. Is that a gamble worth taking? Mercedes apparently thinks so.

smart EQ ForTwo shows its electric side in Geneva Exterior
- image 771817
Smart is even rolling out a trio of special edition EQ models, all of which are carrying the “Nightsky Edition” label

In keeping with the occasion, smart is even rolling out a trio of special edition EQ models, all of which are carrying the “Nightsky Edition” label and are based on the first three EQ models. All three special edition smart models are dressed identically in black with matching EQ blue trim throughout the body and interior. The latter is presumably the reason the special edition models are labeled as “Nightsky Editions.”

In addition to these models, the three new smart EQ models will also get a new 22 kW onboard charger that will be available by May 2018. According to the German automaker, this onboard charger will make it possible for the car’s batteries to be charged from 10 percent to 80 percent in just under 40 minutes. The price of availing them, excluding the car, of course, sits at €840, or a little over $1,000 based on current exchange rates.

Daimler also announced a new ‘smart EQ control’ mobile app to access a few feature of the smart EQ electric cars. Like the onboard charger, the app will be available sometime in 2018. Unlike the onboard charger, the app can’t actually recharge the car’s batteries. What it can do, though, is help owners keep track of the status of their electric rides, right down to receiving push notifications on important elements about the car.

smart EQ ForTwo shows its electric side in Geneva Exterior
- image 771813
Daimler also announced a new ‘smart EQ control’ mobile app to access a few feature of the smart EQ electric cars.

There’s a narrative where Mercedes’ decision to use smart vehicles as the first models to get the EQ designation could go wrong. But give credit to the German automaker for making the unconventional move. Just as it’s a curious move, there’s another side to it that makes sense given that smart’s whole identity is built on the foundation of mobility. What better way to showcase that and the company’s fledgling electrification technology than to put them together?

References

smart EQ ForTwo shows its electric side in Geneva Exterior
- image 771812

Read our full speculative review on the 2018 Smart ForTwo EQ.

2017 Smart Vision EQ Fortwo Concept Exterior High Resolution
- image 728969

Read our full review on the 2017 Smart Vision EQ Fortwo Concept.

2015 Smart Fortwo Exterior
- image 560220

Read our full review on the 2017 Smart ForTwo.

no article
- image 763348

Read more Geneva Motor Show news.

Press release

The battery-electric models from smart are the first series-produced vehicles of the Mercedes-Benz Cars EQ family. And smart is simplifying access to electric mobility: the new smart EQ control app is the digital extension of the smart EQ fortwo (combined power consumption: 13.0 – 12.9 kWh/100 km; combined CO2 emissions: 0 g/km), smart EQ fortwo cabrio (combined power consumption: 13.1 – 13.0 kWh/100 km; combined CO2 emissions: 0 g/km) and smart EQ forfour (combined power consumption: 13.2 – 13.1 kWh/100 km; combined CO2 emissions: 0 g/km). This app combines numerous items of car-related information, such as the current charge level, the control of vehicle functions such as pre-entry climate control and charge management, and displays the corresponding information in personalised form. Another new feature is the 22 kW on‑board charger with fast charging function.

"smart is electric, innovative, intelligent and totally unique, or in three words each: ’smart EQ fortwo’ and ’smart EQ forfour’," says CEO of smart Dr. Annette Winkler. "With the smart EQ fortwo/forfour, we are putting the first products from the Mercedes-Benz Cars EQ family on urban roads and showing how much fun electric mobility can be."

The beginning of the smart EQ era will be celebrated with the special models smart EQ fortwo nightsky edition, smart EQ fortwo cabrio nightsky edition and smart EQ forfour nightsky edition. Defining features of the vehicles in black paintwork are accent trim parts in the signature blue colour of the EQ technology and product brand.

smart EQ control app: The perfect digital companion

The new smart EQ control app, which will probably be available from mid-2018, is simple, straightforward and entertaining in typical smart style. With the personalised app, customers can always keep their eye on the current status of their vehicle and control the pre-entry climate control from their smartphone. In addition, intelligent push notifications inform the driver about important events around their electric smart. The built-in charging service now also makes it even easier to find the nearest charging station and to make the payment.

New 22 kW on-board charger with fast charging function

Zero-emissions driving is also made easier by the new 22 kW fast charger. This on-board charger permits three-phase charging at public charging stations or at a wallbox; the high-voltage battery is charged from 10 to 80 percent in under 40 minutes. It will be available from May and will cost 840 euros as an option[1].

Official launch of smart "ready to share"

Following successful beta testing in Stuttgart, Hamburg, Berlin, Cologne/Bonn, Munich and Frankfurt, smart is now officially launching private car sharing by app. The "ready to" package, which is required as hardware for the service, is now optionally available for the smart fortwo and smart forfour in combination with combustion engine and electric drive in Germany, Italy and France. The first smart vehicles to be fitted with this equipment will reach the showrooms in June. smart has drawn on the feedback from the community in its further development of smart "ready to" and will continue to do so for future updates.

View the full press release Hide press release
Press release
What do you think?
Show Comments
Car Finder: