SRT CEO Says There Could be no Barracuda After All

2015 SRT Barracuda Exclusive Renderings
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With cars like the Mustang, Camaro, Challenger, and to a lesser extent, the GTO, bringing back the nameplates and style of the classic muscle cars of the ‘60s and ‘70s, it makes sense that people will be clamoring for their favorite car to return as well. One of the biggest and the loudest of these groups is the Mopar boys asking for a new Barracuda.

There had been several rumors that Dodge and the SRT team had been working on possibly modifying the Challenger platform to bring a new ‘Cuda to the market (we even made renders), but it now seems those plans are thoroughly shut down.

At the recent Chicago Auto Show, Automobile Magazine sat down with Ralph Gilles, SRT president to ask him about the return of the Barracuda name. In short, he says it won’t be happening anytime soon.

Hit the jump for a full rundown of what Automobile learned, and to hear why Ralph says he won’t be working on a new ‘Cuda.

2015 SRT Barracuda

1964 - 1974 Plymouth Baracuda History
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When it comes to the new Barracuda, Ralph thinks are just too many major obstacles in the way. For starters the Cuda would need to be very different from anything SRT already makes to even have a slot in the market. As it stands, it would be far too similar to the Challenger to justify the cost to develop it.

Those development costs will also be quite substantial. As it would need to be a much smaller car than the Challenger, Dodge would be forced to develop an entirely new platform for the model. Without forward thinking plans to expand that platform usage to other models, it doesn’t make sense to spend the capitol designing it.

There is also the issue with the name itself. The Barracuda was a Plymouth, not a Dodge. Since Plymouth no longer exists as a brand it becomes harder to justify reusing the ‘Cuda name. Then again, the Charger was not a sedan, but it became one when Dodge resurrected it in 2006.

Finally, with the Viper being as successful as it has been Ralph and the rest of the SRT team have their hands full with keeping their flagship fresh and exciting.
The Barracuda is a storied name among the muscle car fans, but it doesn’t look it is quite ready for a resurgence yet.

Source: Automobilemag

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