SRT Viper’s Production on Hold for Two Months Due to Poor Sales
The SRT Viper’s well-chronicled sales struggles have been well documented in the media these days. While company boss Ralph Giles continues to put on a brave — and maybe even defiant — face, today’s news involving Chrysler’s decision to shut down production of the Viper because of lagging sales is something even Giles doesn’t have any excuse for.
The company made the announcement in a statement, essentially confirming rumors that it was shutting down its Conner Avenue Assembly Plant from April 14th to to June 23rd. That’s two months of the Viper’s production remaining idle, but given how much supply it still has in its inventory — 756 unsold on March 1 — there was no need for the company to keep building more Vipers.
The Viper’s struggles in sales are a little surprising, considering the hype and fanfare the sports car received when it made its return a few years ago. Some people might point to the season as a reason for lagging sales, but even that doesn’t fully explain how the Viper hasn’t been universally lauded the same way as the new Chevrolet Corvette Stingray.
Even with its limited production, wouldn’t consumers be tripping over themselves to get a Viper if it were in such a high demand? The truth its, demand for the sports car isn’t as high as SRT would’ve hoped.
We are starting to wonder if this lack of interest may result in a very short lifespan for the new SRT Viper... Let us know what you think in the comments section.
Click past the jump to read more about the SRT Viper.
The new-generation Viper was unveiled at the 2012 New York Auto Show and with it came a promise of great things. Unfortunately, that promise has so far fallen flat on its face, as a lack of sales has put the brakes on the Viper. Last year, SRT even had to cut its production volume due to poor sales, but Ralph Gilles blamed this mostly on dealers not knowing how to market the Viper rather than low demand.
Regardless of interst, the SRT Viper is still a powerful machine with a 8.4 liter, V-10 engine that delivers a total of 640 horsepower and 600 pound-feet of torque. This engine mates to a Tremec TR6060 six-speed manual transmission. The model goes from 0 to 60 mph in 3.3 seconds and up to a top speed of 206 mph.
The 2014 Viper is priced from $93,395.
Source: Detroit Free Press