SRT Viper Won’t Slither into Europe
Over in Europe, however, that doesn’t appear to be the case after Chrysler announced that it has no plans to sell the Viper across the Atlantic anytime soon, citing its exclusive American concentration as its motive behind the decision.
The announcement is interesting for a number of reasons, not the least of which is Chrysler’s apparent reluctance in bringing the Viper to a continent chock-full with its own share of sports cars and supercars. Maybe they realized they would enter a saturated market, although the price of the Viper in Europe would be significantly cheaper than most of the supercars running around those roads.
Chrysler’s decision to keep the Viper in U.S. soil would be a coup for Chevrolet, who announced earlier this week that the Corvette C7 Stingray would hit UK dealerships in the near future. One less competitor is great news for Chevrolet, especially when you consider that the Viper is truly the only direct American competitor to the `Vette.
Make no mistake, the SRT Viper is every bit as fabulous and deadly as its Chevrolet counterpart. This move does raise some questions as to whether Chrysler believes the SRT Viper could fare well in Europe, or maybe just in the UK, something Chevrolet believes the Corvette C7 Stingray can do.
We may see Chrysler change its mind if the Corvette takes off in the European market.