Subaru BRZ Sells Out in Australia in Short Order

2013 Subaru BRZ Exterior
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We thought that Americans loved the BRZ when we found out that it was the fastest selling car, but apparently Aussies like it just a little bit more. Subaru allotted just 210 examples of the popular sports car for the Australian market, but it apparently way undershot its popularity “Down Under,” as all 210 models of the Australia-bound BRZs have been ordered and a sales contract completed.

Selling 210 cars is really not a big deal, but selling them in a matter of three hours is, and that is exactly what happened in the outback. Subaru decided to put its $37,150 (AUD) BRZ online for ordering, as opposed to the typical dealership distribution, and just like New Kids on the Block — NKOTB for those cool enough to listen to them in the 1990s — tickets in the 1980s, they were gobbled up in just hours, leaving the cupboards bare.

If you live in Australia and really wanted a BRZ, don’t fret. Subaru realized the popularity could bring in some extra revenue, so it will continue taking orders for more BRZs. These back-ordered BRZs will not be delivered until early in 2013, however.

If the naturally aspirated BRZs are selling so quickly, we can only imagine how fast the turbocharged BRZs will sell, if Subaru ever stops dragging its feet about boosting its popular sports car.


Source: JoelStrick

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  (507) posted on 08.13.2012

BRZ can beat the Outback and OnDemand. I guess the online procedure will help the customers send their suggestion and comments regarding the units they are selling.

  (596) posted on 08.13.2012

No wonder why BRZ is the most loved and best buy this year not only in the US, but also in Australia.

  (159) posted on 08.9.2012

It’s unbelievable that Australians chooses this BRZ rather than the Outback of Ford!

  (648) posted on 08.5.2012

Are you sure that they sold this BRZ in just three hours? What could be its amazing features?

  (594) posted on 08.3.2012

Wow, that was amazing. They already sold these BRZ through online within the three-hour period on Australia. Then it was faster-seller than in US.

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