If there are two things for which Subaru is best known, it’s probably hippies and dogs. And a new ad campaign for the 2016 Subaru Impreza combines both elements for a stereotypical commercial with a fun-loving dog story being told with Willie Nelson playing in the background. It isn’t clear when or where “Dream Weekend” will be shown, but for right now, you can see the 60-second spot on Subaru’s YouTube channel.

Subaru chose Willie Nelson’s “I’ve Loved You All Over The World” as the music for this commercial, which shows an owner treating his almost-15-year-old dog to a bucket-list weekend. The commercial also helps kick off a dog-friendly social media initiative called #MakeADogsDay, where Subaru is hoping that fans will upload pictures on Facebook, Twitter or Instagram showing their poochies being pampered.

As for the car in this car commercial, Subaru has yet to release any official details for the 2016 Impreza, but it doesn’t appear that many, if any, changes are in store for the compact hatchback and sedan, just a year after a mid-cycle refresh.

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Why it matters

While the commercial touches on Subaru’s dog-loving nature, it is probably an attempt to boost sales of the struggling Impreza. Year-over-year sales are holding steady through the first half of 2015, with 31,306 units (not including WRX or XV Crosstrek), which might be on pace to make the Impreza Subaru’s worst-selling, non-performance model (WRX or BRZ) in its lineup. Through June, sales of the bigger 2015-2016 Subaru Legacy are up 63 percent, putting it just 2,000 units behind the compact Impreza.

2015 Subaru Impreza

2015 - 2016 Subaru Impreza High Resolution Exterior Wallpaper quality
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Press Release

Subaru has launched its second brand spot of the summer, “Dream Weekend” showcasing the adventurous spirit and versatility of the 2016 Subaru Impreza. The spot follows a bucket-list weekend enjoyed by a man and his four-legged best friend, set to a song by Willie Nelson.

The Subaru brand is well known for safety, reliability and adventure, as well as having an affinity to pets - just like Subaru owners themselves. Subaru advertising reflects the lives of its drivers, whether that involves everyday tasks or more adventuresome occasions such as a dog’s special day.

The new commercial emphasizes the importance of a life well lived and asks the question: How can you ever possibly repay your dog for the lifetime of love and companionship he has given you? In the heartfelt story, a young man decides to reward his dog with the weekend trip of a lifetime. As the two best friends traverse the countryside in a Subaru Impreza, they are finally able to experience all the things they have always dreamt of doing—including a bittersweet reunion with the dog’s long-lost love.

Produced by Agency of Record Carmichael Lynch and directed by Directors Guild of America award winner, Noam Murro, the spot features “I’ve Loved You All Over The World” by the legendary singer-songwriter, Willie Nelson. This song, from Nelson’s studio album, Teatro, was released in 1998 and features Emmylou Harris as a background vocalist.

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