Subaru Launches "Dream Weekend" For The 2016 Impreza
If there are two things for which Subaru is best known, it’s probably hippies and dogs. And a new ad campaign for the 2016 Subaru Impreza combines both elements for a stereotypical commercial with a fun-loving dog story being told with Willie Nelson playing in the background. It isn’t clear when or where “Dream Weekend” will be shown, but for right now, you can see the 60-second spot on Subaru’s YouTube channel.
Subaru chose Willie Nelson’s “I’ve Loved You All Over The World” as the music for this commercial, which shows an owner treating his almost-15-year-old dog to a bucket-list weekend. The commercial also helps kick off a dog-friendly social media initiative called #MakeADogsDay, where Subaru is hoping that fans will upload pictures on Facebook, Twitter or Instagram showing their poochies being pampered.
As for the car in this car commercial, Subaru has yet to release any official details for the 2016 Impreza, but it doesn’t appear that many, if any, changes are in store for the compact hatchback and sedan, just a year after a mid-cycle refresh.
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Why it matters
While the commercial touches on Subaru’s dog-loving nature, it is probably an attempt to boost sales of the struggling Impreza. Year-over-year sales are holding steady through the first half of 2015, with 31,306 units (not including WRX or XV Crosstrek), which might be on pace to make the Impreza Subaru’s worst-selling, non-performance model (WRX or BRZ) in its lineup. Through June, sales of the bigger 2015-2016 Subaru Legacy are up 63 percent, putting it just 2,000 units behind the compact Impreza.
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