Subaru kicks us right in the feels with its latest ad campaign titled, “Making Memories.” Not to spoil the minute-long TV spot, but it shows a dad pulling out random personal effects from the back seat of his first-generation Forester that include a crayon, an old pair of shoes, a hospital wristband, and a wilting corsage – each recalling memories of life events surrounding his daughter. The commercial wraps up with the dad passing the keys along to his now-grown girl.

This extended version of commercial depicts just how attached folks can get to their Subarus – or at least that’s how the automaker envisions it. Of course, after the keys are passed down, the dad buys another Forester, completing the cycle.

Alan Bethke, Subaru’s vice president of marketing says, “’Making Memories’ demonstrates the longevity of the Subaru Forester – it’s a car that stays in the family and is passed down from generation to generation – and as such, it plays a role in the lives of this family.”

The commercial also depicts the brighter side of not cleaning out your car for 16 years.

Jokes aside, this isn’t the first time Subaru has plucked the heartstrings of American TV viewers. Many of the automaker’s recent ad campaigns have played on the idea of the family car being more than just a car. On the same note but on much bolder level, Subaru appeals to the young rebel drifter inside us all with its heart-pounding WRX STI commercial titled “The Ride of Her Life.”

“Making Memories” is the first of a series of made-for-TV ads that will debut throughout the year.

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2015 - 2017 Subaru Forester High Resolution Exterior
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Press Release

The first of a series of new television spots for Subaru of America, Inc. has debuted with, “Making Memories”. The commercial, by acclaimed director and Directors Guild of America award winner, Noam Murro, showcases the longevity of the Subaru Forester.

Making Memories
You can fit a lot of memories in a Subaru, but there’s always room for more. In this new commercial, a father cleans out his family’s old Subaru Forester as he prepares to turn over the keys to his 16-year-old daughter. Each artifact he retrieves triggers a memory from his daughter’s childhood, which then magically appears on the lawn behind him. As these dreamlike memories fade, his daughter emerges from the house, eager to drive off to create new memories of her own.

The music track in the spot is, “Time Will Tell”, performed and written by Gregory Alan Isakov.

“Making Memories” is available to view on Subaru of America’s YouTube channel here:
http://bit.ly/1GTdFPW

“’Making Memories’ demonstrates the longevity of the Subaru Forester – it’s a car that stays in the family and is passed down from generation to generation – and as such, it plays a role in the lives of this family,” said Alan Bethke, vice president of marketing for Subaru. “As the longest lasting compact crossover in America, the versatile Subaru Forester is a staple for a family’s years of memories and those to come,” Bethke added.

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