Subaru Working on a New Platform and New Engines
If you happen to be a fan of slightly quirky Japanese cars with AWD, I have great news for you. It seems Subaru is finally spending the money to bring new platforms and engines to its lineup of cars.
The report comes from Automotive News, who is claiming that after six straight years of record-breaking growth, the Fuji Heavy Industries subsidiary is going to bring a new modular platform to market in a 2016. Along with this new platform that will underpin, the new Impreza and Outback as well as the Legacy and an unnamed three-row crossover, Subaru will add direct injection to every single engine it builds in an effort to improve fuel economy. Adding direct injection will also improve emissions and improve performance.
The goal is to make its models even more enticing to buyers by providing all the same Subaru greatness with even better fuel economy, traditionally a downside of Subaru’s love of AWD.
Click past the jump to read more about the current Subaru Impreza.
Why it Matters
One of Subaru’s biggest weaknesses right now is that more than half of its model range uses version of the EJ25; an engine that is essentially 20 years old. Subaru has done a great job of making these engines competitive in the current market, but new technology like direct injection is a must have at this point.
By moving to a new modular platform, Subaru also gains a flexibility and cost savings that will allow profit margins to skyrocket. With a unified modular structure, Subaru can do 90 percent of the engineering effort for every single one of its models at once. If it wants to create a new vehicle, it only needs to do that last 10 percent of engineering and design work. This is the same technique that the Volkswagen group employs with its new MQB platform.
Maybe if Subaru starts making even more money, they can find a way to bring back the damned WRX hatchback.
The Impreza is Subaru’s compact family sedan that battles against the Honda Civic and the Ford Focus. While being the same physical size as its last-gen counterpart, the new Impreza has much improved packaging to provide improved interior space.
The Impresa uses Subaru’s first new U.S.-spec engine in over a decade, the FB2. This injects 148 horsepower into the Impreza and nets it an EPA-estimated 36 mpg on the highway. That makes it the most fuel efficient AWD car sold in the states.
Many people, myself included, felt the new Impreza lost some of its magic with the new generation, but buyer’s didn’t care. The car has been flying off lots and setting sales records since day one.
Source: Automotive News