Korean automaker set to present four uniquely different ads during the game

Those who plan to watch Super Bowl 50 on February 7, 2016 will be treated to not one, not two, not three, but four commercials from Hyundai. The automaker recently announced its full slate of ads during the big game, totalling four commercials, including two 60-second ads and two 30-second spots. The first of the two 60-second ads will run during the pre-game show while the second 60-second ad will be shown in the pre-kick off time slot, traditionally one of the most-watched segments of the Super Bowl. The two 30-second ads will run in the first and second quarters of the game, respectively.

Hyundai also said that it has tapped some Hollywood heavy-hitters for the 60-second spots. The first one, called “First Date”, will feature comedian Kevin Hart. Without diving into the details of this commercial, Hyundai simply described it as Hart using the Genesis sedan’s Hyundai Blue Link Car Finder feature to ensure that his daughter gets home safely after her first date. Knowing Hart’s comedic genius, this commercial should be a ball of laughter.

Meanwhile, the other 60-second ad, called “Ryanville”, will star no less than Deadpool himself, Ryan Reynolds. Taking the spot as his co-star will be the all-new 2017 Elantra and its advanced safety features that will come into play as a pair of women drive through “the most distracting neighborhood ever”. Sounds like Reynolds will be one of those distractions.

As far as the two 30-second spots are concerned, neither will have any celebrities in them. Instead, Hyundai will take the opportunity to focus the ads on the brand itself. The first one, called “Chase”, will highlight the Elantra’s voice-activated Blue Link Remote Start feature, while the second spot, titled “Better”, will have a more emotional tone to it as it captures the company’s mission to improve consumer experience through “human-focused technology, distinctive design and uncompromising workmanship”.

You can catch all four commercials in the lead-up to and during Super Bowl 50. With an expected 120 million people tuning in for the game, I don’t think it’s going to be difficult missing out on any of Hyundai’s four commercials.

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Why it matters

Super Bowl 50: Hyundai Commercial Will Feature Kevin Hart and Ryan Reynolds
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Super Bowl commercials usually fall under three categories: those who try to be funny, those who try to strike an emotional chord, and those who try to use celebrities as pitchmen. It is a little interesting, but not altogether surprising that Hyundai is trying to do all three things with its four commercials.

Having Kevin Hart in one of the commercials is a great way for the company to establish its presence during the game. At least that should be the case until we all get bombarded by reminders that the Korean automaker is actually an official sponsor of the NFL. But that’s neither here nor there, right?

Hyundai tapping Reynolds to star in its other commercial should also help the company gain extra attention, although it’s also a good thing for the actor to get some extra exposure considering that his much-hyped movie, Deadpool, will be opening in theaters five days after the Super Bowl. How’s that for cross-promotion.

I’m excited to see all four Hyundai ads. It’s going to be up against a lot of other companies, especially rival automakers who are all gunning for that mythical“best Super Bowl commercial” title. Will any of Hyundai’s ads be crowned as this year’s winner? Well, as people in show business like to say, tune in to find out.

2017 Hyundai Elantra

2017 Hyundai Elantra High Resolution Exterior
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Read our full review on the 2017 Hyundai Elantra here.

Press Release

In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai’s agency of record, INNOCEAN Worldwide.

Super Bowl 50: Hyundai Commercial Will Feature Kevin Hart and Ryan Reynolds
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“Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S. This is our first Super Bowl as an official NFL sponsor, and we wanted to use a unique storytelling approach and A-list talent to delight and entertain the fans while showcasing the latest technology available in our vehicles,” said Dean Evans, chief marketing officer, Hyundai Motor America. “We are honored to be a part of the conversation during the most important day of the NFL season.”

“First Date,” a 60-second ad that will air during the coveted pre-kick time slot, features Kevin Hart and highlights one of the incredible technology features of Hyundai’s premium Genesis sedan. With the help of his Hyundai Blue Link Car Finder feature, Kevin does what every dad in America will envy to ensure his daughter gets home safely. The spot was directed by the legendary actor, director, writer and producer Peter Berg of Pony Show Entertainment.

“Part stuntman, part overprotective dad, altogether hysterically funny. There will be plenty of beer coming out of people’s noses this Super Bowl, thanks to Kevin being in this spot,” said Eric Springer, chief creative officer, INNOCEAN.

Super Bowl 50: Hyundai Commercial Will Feature Kevin Hart and Ryan Reynolds
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“The Chase,” a 30-second in-game spot running in the first quarter, highlights the convenience of Hyundai’s voice-activated Blue Link Remote Start feature on the all-new Elantra. Viewers will see that this feature can truly be a lifesaver. “The Chase” was directed by Aaron Stoller of Biscuit Filmworks.

“Ryanville,” the second 30-second in-game spot, slated for the second quarter, takes a lighthearted look at the simple fact that all humans are prone to distraction. Highlighting the advanced safety features on the all-new Elantra, the ad tests the ability of two women to keep their eyes on the road while driving through the most distracting neighborhood ever. This spot was also directed by Peter Berg.

“Ryan gave us so many funny moments, we could have made five more commercials,” said Barney Goldberg, VP, group creative director, INNOCEAN.

Hyundai’s 60-second pre-game spot, titled “Better,” follows the life of a boy from birth through to adulthood as he strives to make the world a better place. It is the first ad in Hyundai’s new branding campaign, which captures the company’s mission to make its vehicles and the entire consumer experience better. Through human-focused technology, distinctive design and uncompromising workmanship, Hyundai strives to make things better for drivers everywhere. The ad was directed by Fredrik Bond of MJZ Productions.

Super Bowl 50: Hyundai Commercial Will Feature Kevin Hart and Ryan Reynolds
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The 2017 Elantra is Hyundai’s MVP in this year’s Super Bowl ads, starring in two of the four spots. The all-new, sixth-generation Elantra builds on the momentum and success of its proven award-winning formula and strong value proposition by offering a bold aerodynamic design with sophisticated styling, all-new efficient powertrains for enhanced fuel economy, better ride quality and noise insulation and comprehensive safety with class-above features.

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