Super Bowl Ad: Audi’s "Luxury Prison" campaign gets teased

Unlike a lot of automakers that have already shown their commercials for the Super Bowl, Audi is taking a slightly different approach on how their building up interest for their two 60-second ads that’s going to be shown during the game.

The German manufacturer has yet to release their two commercials, instead opting for a more conservative and more interesting approach in the form of two teaser videos.

Centered around the "Luxury Prison" campaign as an ode to the company’s approach in progressive luxury, the two teaser videos gives us a good look at life inside the Luxury Prison.

In the first teaser video, some of the incarcerated ’felons’ of the prison talk to a group of young thrust-fund babies on the perils of their high-brow lifestyles with the hope of educating these spoiled brats from avoiding serving time at the prison.

The second video features world famous saxophonist Kenny G playing the role of the prison’s official "Riot Suppressor", a title he received for having the all-important role of de-escalating riots before they blow up into a full-on caviar throwfest.

These two videos serve as teasers for Audi’s two 60-second commercials that will be shown at the Super Bowl. One thing that’s worth noting about these two ads is that the Audi A8 luxury sedan will play prominent roles in both advertisements.

We don’t know what kind of role capacity the A8 will have for the two commercials, but as Audi hopes, we’re dying to find out. In the meantime, check out these two teaser videos of the ’Luxury Prison’ after the jump.

Source: Audi of America

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  (596) posted on 08.4.2011

I agreed. This was in my second place next to the Volkswagen commercial! This one really has a great sense of fun! 

  (419) posted on 08.4.2011

haha. I have watched the video, and I would say that it’s kind of funny! This is actually my bet during the Super Bowl commercial competition. I think everyone likes the Kenny G song played in here! 

  (473) posted on 07.8.2011

The luxury prison really gives me small laugh while watching it and how his saxophone calms those men. I wonder if that thing really exists in real life. hehe

  (429) posted on 07.8.2011

This commercial have won the third place in the Super Bowl commercial competition! The natural comedy and of course the Kenny G. music, really makes it very interesting!

  (378) posted on 07.5.2011

Well, I think that’s a nice thing for Kenny G. I mean, he really helps those prison in a good and harmful way. This man really is a prodigy in sax.

  (600) posted on 04.29.2011

That’s a great music and humor Kenny G ! Is it still out in the market? I want to grab one copy in one of your CD!

  (387) posted on 03.10.2011

This one is really a cool ad. Nice way to surprise the audience actually. And they have even included Kenny G., definitely a plus.

  (409) posted on 02.6.2011

same here! well, the article isn’t about the Super Bowl! I don’t care what would be the role of the Audi 8 its boring anyway! But i do love Audi 8

  (340) posted on 02.6.2011

No way! Its Super Bowl gain smiley..And long commercial break would be on its way..I really hate commercial when watching my favorite show!

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