Super Bowl Ad: Bugs love the Chevrolet Sonic!

Chevrolet’s Super Bowl ad for the Volt was a little weird - and that’s putting it lightly.

But they certainly made up for it with this cute and funny ad for the Sonic, featuring bugs and insects of all kinds. Taking a stab at all those times when insects get wiped out by grilles, headlights, and wiper blades, Chevrolet decided to address this ad and put a creative spin on it: insects actually having some fun while riding a car.

Even one insect - we actually don’t know what it is - even gets slammed into the grille and bellows out a joyful scream like he had just ridden an intense roller coaster!

If insects were an actual market segment in the industry, this commercial will certainly shoot up sales in that demographic. But even if they aren’t, it’s still a pretty funny ad that will make you chuckle some.

And considering some of the ads that we’ve seen during the Game, chuckles have been hard to come by. That in itself is a victory for Chevrolet.


Source: Chevrolet

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert -
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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  (446) posted on 02.22.2012

We have seen the Sonic on ads many times before. All of their commercials was great and impressive. This Ad was another clip that we should watch over and over again, especially it captures the eyes of the kids with the bugs as their main stars.

  (287) posted on 02.14.2012

What a laughing trip video! It’s pretty cool to look at, especially the lovely bugs on the front hood. It feels like the insects are riding on a roller coaster.

  (372) posted on 02.8.2012

It was the greatest commercial to bring me the laughs with this Chevrolet Sonic. The motif of the presentation was amazing. The hexagonal shape grills males it more fun with the insects. It was a thumbs-up for me.

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