Super Bowl Ad: Chevrolet follows up "Imported from Detroit" with "Halftime in America" commercial

For an ad that stirred so many emotions at last year’ Super Bowl, Chrysler had its work cut it for themselves in living up to the success ofEminem’s "Imported from Detroit" commercial.

Enter Clint Eastwood.

The multi-awarded actor and director was the star of Chrysler’s new Super Bowl commercial, "Halftime in America".

Just like last year, the focus of the ad is centered on the Motor City and how it has, time and again, risen from the despair and is in the process of writing its own comeback story.

Nothing evokes more emotion than inspiration and this is what Chrysler is looking for with the new ad. It may not carry the same raw emotion as that of Eminem’s ad from last year, but as sequels go, it’s hard not to be stirred by Eastwood’s raspy monologue, the visual images of Detroit’s resurgence, and the overall inspiring work of this ad.

For the second year in a row, Chrysler has done a masterful job with their Super Bowl commercial.

Our [hard] hats are off to them.

.

Source: Chrysler

Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read More
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2 comments:

  (447) posted on 02.22.2012

It was a nice commercial though it was filled with so much emotion for an ad. It’s a job well done for Chrysler. Everyone should watch this.

  (372) posted on 02.8.2012

What a nice commercial they had made. This is awesome. Chrysler do a lot of plans to create this wonderful Super bowl commercial.

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