Hyundai is putting their whole factory personnel back at the promotional work in this new Superbowl commercial. If you remember they already had a quite successful factory commercial back in 2010, see that one after the jump. In this new attempt, Hyundai combines the latest trend/frenzy of acapella singing with the very patriotic Rocky theme song. In order to grasp the full idea behind the commercial, you have to understand that Hyundai produce most of their US vehicles in their ultra modern factory located in Montgomery Alabama...in the USA. So this is a little reminder that Hyundai is building their car in the USA and in good American spirit nonetheless. We are not sure about the tag line coming along the commercial, "There’s always a way. That’s just our way", but we like the commercial.

2010 Hyundai Superbowl commercial:


Source: http://www.hyundai.com

Philippe Daix
Obsessive and Compulsive Automotive Expert - phil@topspeed.com
Always on the lookout for the latest automotive news, Philippe Daix is our most senior editor and founder of TopSpeed.com. He likes to see himself as a consumer advocate with a mission to educate motorheads of all ages.  Read More
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