A few days after releasing a teaser of their Super Bowl ad, Kia has officially unveiled their "Space Babies" commercial commercial. Now, we’ve seen some pretty interesting Super Bowl ads over the years, but this one by Kia for the Sorento is probably right up there as far as making you "aww...oh, wait, ok I get it!"

The ad starts off with a little boy asking his dad where babies come from. Dad, apparently caught off guard with the question, goes on a soliloquy about how babies come from a planet called Babylandia and come to Earth nine months later to meet their families. Fantastic storytelling, might we say.

Apparently, the son was a lot smarter than the dad gave him credit for and just as the little one was about to say where babies really come from, dear dad interrupts him by asking the Sorento’s sound-activated infotainment system to play a kiddie song.

At that point, you’re lost on what the connection of the story is to the SUV. That is until Kia rolls out their slogan that essentially says the Sorento has "an answer for everything".

It’ll make you snicker, but it’s certainly not on the level of Little Darth Vader. In any case, good job by Kia on this ad. Money well spent, we say.

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Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert - kirby@topspeed.com
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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1 comments:

  (548) posted on 04.17.2013

The Super Bowl Ad: Kia’s "Space Babies" is really interesting. It is so creative for the father to make up for the Babylandia. It is definitely fantastic storytelling. Sorento’s sound-activated infotainment system is impressive too

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