Lexus has high hopes for 2012 after what can only be described as a sub-par 2011. So with a new year full of hope and high expectations, Lexus is kicking off 2012 with a bang with their very first Super Bowl commercial.

“This is a big year for Lexus as we introduce nine new or updated models, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people,” said Brian Smith, Lexus Vice President of Marketing.

The Toyota-owned automaker is due to run a 30-second commercial in the first quarter of the Big Game and considering that its Lexus’ very first attempt at a Super Bowl spot, you better believe that they’re setting everything up by introducing a 15-second teaser of their 30-second commercial.

Only during the Super Bowl will you see a teaser of a commercial.

According to Smith: “The star of our commercial is the all-new 2013 GS which launches in February and kicks off a pivotal era for the Lexus brand. The spot also will convey that even more products are waiting in the wings and are anxious to hit the road.”

Check out the teaser video of Lexus’ first Super Bowl ad before the full 30-seconder is unveiled on February 5, 2012.


Source: Lexus

Kirby Garlitos
Kirby Garlitos
Automotive Aftermarket Expert -
Kirby’s first exposure into the world of automobiles happened when he caught Knight Rider on television as a five-year old boy. David Hasselhoff didn’t leave much of an impression on him (that happened later on in Baywatch), but KITT certainly did. To this day, Kirby remains convinced that he will one day own a car with the same ‘spirit’ as the original KITT (not the 2008 monstrosity). He doesn't know when that will be, but until then, he’s committed to expressing his love for KITT, and all cars for that matter, here at TopSpeed.  Read full bio
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  (397) posted on 02.10.2012

What a nice commercial! The best result with these concept will occur. I’ll keep on updating this teaser even if the ads is a bit short.

  (530) posted on 01.30.2012

It’s a nice commercial. It gives me the excitement. I’m sure it will be at the best result.

  (428) posted on 01.20.2012

The commercial is short and the teaser is not enough. Haha. I can’t even imagine how it will look after a while. I am hoping to see the best of this commercial in the future, on its next update.

  (441) posted on 01.19.2012

I am now very curious on what will be the outcome of this Lexus, this commercial is truly a teaser. I love the super bowl commercial now, I am sure that on February 5, i will love it even more.

  (25) posted on 01.18.2012

Hopefully they will drop those utterly stupid BMW ads with snowballs...

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