Give credit to the folks from Lincoln, or at least the higher ups over at Ford, for deciding it’s a worthy investment to place an ad for the Super Bowl. Only a handful of automakers that are expected to show commercials during the big game and Lincoln has decided that a little teaser was in order for their new luxury sedan, the 2013 MKZ.
The teaser ad isn’t all that long, but in the 17 seconds that it runs, it definitely shows a lot of what Lincoln has had to go through to be in the position that they’re in now. The “phoenix” reference definitely alludes to a rebirth for the American automaker – something that has been long overdue.
We’re definitely excited to see what the whole ad is going to show, as the teaser looks pretty sweet as is. Hopefully, Lincoln releases it even before the Super Bowl.