There’s a certain sense of artistic symbolism to this commercial that makes it one of our favorite ads that is set to be shown at the Super Bowl later today.
Created by Volkswagen for this special day, the commercial takes us into the life of a wandering beetle in the forest that’s seemingly determined to race past all of the other insects like his life depended on it. It sort of reminds us of that movie ’A Bug’s Life’ except that instead of Flik the Ant, we’re treated to a beetle that always seems to be in a hurry, even demonstrating a few drift maneuvers while racing past other insects in the jungle.
If you’re not the type to get queasy in seeing the mugs of bugs up close, then you’ll definitely enjoy this commercial. Obviously, there’s only one car in Volkswagen’s line-up that can be associated with this ad and we don’t need to remind you what it is.
All you need to do is look at the main character of the commercial and it’s physical characteristics and it becomes as obvious as the name associated with it.
And if you still haven’t figured out that this commercial is for the 2012 Beetle, then the sick ending of the insect fading into the silhouette of the new Beetle is as mind-numbingly obvious as it can get.