There’s a certain sense of artistic symbolism to this commercial that makes it one of our favorite ads that is set to be shown at the Super Bowl later today.

Created by Volkswagen for this special day, the commercial takes us into the life of a wandering beetle in the forest that’s seemingly determined to race past all of the other insects like his life depended on it. It sort of reminds us of that movie ’A Bug’s Life’ except that instead of Flik the Ant, we’re treated to a beetle that always seems to be in a hurry, even demonstrating a few drift maneuvers while racing past other insects in the jungle.

If you’re not the type to get queasy in seeing the mugs of bugs up close, then you’ll definitely enjoy this commercial. Obviously, there’s only one car in Volkswagen’s line-up that can be associated with this ad and we don’t need to remind you what it is.

All you need to do is look at the main character of the commercial and it’s physical characteristics and it becomes as obvious as the name associated with it.

And if you still haven’t figured out that this commercial is for the 2012 Beetle, then the sick ending of the insect fading into the silhouette of the new Beetle is as mind-numbingly obvious as it can get.


Source: Volkswagen

What do you think?
Show Comments


  (378) posted on 07.5.2011

haha that beetle has good driving techniques. I mean if you see how the Beetle drifts from every curve, that is impressive. As it says, it looks perfectly as the 2012 Beetle.

  (474) posted on 06.6.2011

Wow! Incredibly awesome! I think the speed performance of this bike similar to remote controlled car of Forza powered by Microsoft Kinect.

  (378) posted on 06.6.2011

This would be one of my favorite car commercial. I like the attitude of the beetle here. It really reminds me of the actual car. I like its concept!

  (458) posted on 05.23.2011

VW has been in the industry few decades back..And seeing their vintage car up to the present makes me realize on how they innovates over the years pass. The modern version of Beetle speaks it all.

  (808) posted on 05.23.2011

The physical characteristic of Beetle really associated on the car. I like the whole concept of the commercial and how this insect justify the car itself. And I think the engine is kinda cool and leaves you admiring this car.

  (600) posted on 04.29.2011

This is the best VW commercial! Actually, this model has been already released and its quite impressive it really innovates and lot of changes has been made including the aesthetic.

  (387) posted on 03.10.2011

This is definitely a well done commercial from the folks at Volkswagen. If you look at it, it is also quite humorous too, which is something I really like.

  (409) posted on 02.6.2011

Well yes, tiger beetles are fast runners as far as I know..But too bad, I’ve heard that VW issues massive recall for there five different models. For Beetle, fastening clamp on its hydraulic hose is defective,too bad gear its the fuel supply line.

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