Two years ago, Volkswagen released arguably the greatest Super Bowl commercial ever with "The Force" spot for the Volkswagen Passat featuring "Li’l Darth Vader" spot for the Volkswagen Passat.

This year, the German automaker is taking a different yet similarly creative approach with their new Super Bowl ads. Instead of continuing with the Star Wars reference, Volkswagen decided to tap reggae legend Jimm Cliff to sing a cover of "C’mon Get Happy" from the 70’s TV show "The Partridge Family.”

What’s the significance of the song to the commercial, which is dubbed "Sunny Side?”

Mixed in with shots of Jimmy Cliff singing the song are YouTube clips from some of the most memorable viral Internet blowups and breakdowns seen on YouTube. The central theme of these clips revolves around men, women, and even llamas that have had their temper tantrums captured on video and posted on YouTube.

That’s where "C’mon Get Happy" comes into the picture. The whole concept is pretty cool and the appearance of the protagonists of those videos adds a level of authenticity to the ad. But the real star of the commercial is Jimmy Cliff. That man is a true legend.

We’ll bring you all of VW’s ads following the game.

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Source: YouTube - Volkswagen

What do you think?
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9 comments:

  (548) posted on 04.19.2013

I know it is nice to see Youtube figures, the "Be Happy" message is inspiring and the song is nice to listen. But I was wondering why they did not feature a Volkswagen car in the video.

  (516) posted on 01.28.2013

I never knew that VW have such meaningful commercials..they’re good in everything they do!

  (542) posted on 01.28.2013

Although, I don’t seem to understand why were all these youtube stars added here, in this ad...

  (509) posted on 01.28.2013

Have anyone seen "The Partridge Family”?

It is a total mess, I am telling you

  (475) posted on 01.28.2013

Jimmy Cliff always makes you smile!He has this special abililty in changing your mood.Thumbs up!

  (452) posted on 01.28.2013

Oh my God, this guys are crazy!I love to see that these new ads have something new, something fresh, something to say!

  (542) posted on 01.27.2013

Ha-ha, interesting ad.Very eclectical, I might saysmiley)

  (509) posted on 01.27.2013

I can’t stop laughing!Seriously!This ad is simply crazy!!!

  (516) posted on 01.27.2013

People, what is wrong with this ad?Only a shaman is missing, so the crowd can be completed...

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