Smahteh than the average bear?

Super Bowl LIV is just around the corner and ads from car manufacturers are starting to kick in. The latest commercial comes from Hyundai, which advertises its new Remote Smart Parking Assist feature with a handful of celebrities and the help of Boston accents. Yes, Smaht Paht isn’t a typo, it’s the actual name of the ad.

The commercial starts with comedian Rachel Dratch and actor Chris Evans talking on the sidewalk while John Krasinski arrives in a Hyundai Sonata. He gets out of the car saying he’ll try to park it as Evans warns him that the parking space isn’t big enough.

Krasinski then gets out and uses a remote to park the Sonata in the tight spot while saying "look who’s got smart park." This is when Dratch asks "smaht pahk?" and every one is blown away by the remote parking feature. They start shouting about "smaht pahk" in the street as former Boston Red Sox player David Ortiz pops out at a window.

Super Bowl LIV Commercial: 2020 Hyundai Sonata - Smaht Pahk
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Short and efficient, this ad reminds of the 1990s, when several commercial were made using a similar plot with people shouting about cool things or features they discover.

And I’m not saying it in a bad way. It’s actually a breath of fresh air from modern ads that want to seem "smahteh" than usual.

What’s "smaht pahk?"

Super Bowl LIV Commercial: 2020 Hyundai Sonata - Smaht Pahk
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If you’re not familiar with the 2020 Hyundai Sonata, "smart park" is short for Remote Smart Parking Assist, a feature that lets you move the car in and out of tight parking spaced using the key fob. Just like in the commercial, you don’t have to be inside the vehicle to operate it. Pretty "smaht" huh?

As of this writing, Remote Smart Parking Assist is available on 2020 Sonata models, but it will expand to other Hyundai vehicles by the end of the year.

2020 Hyundai Sonata drivetrain specifications
ype GDI DOHC 16-valve Inline 4-cylinder Turbo-GDI DOHC 16-valve Inline 4-cylinder
Materials Aluminum block and head Aluminum block and head
Bore & stroke (mm) 88.5 x 101.5 75.6 X 89
Compression ratio 13.0 : 1 10.5 : 1
Displacement 2.5 liters / 2,497 1.6 liters / 1,598 cc
Horsepower 191 @ 6100 rpm (est.) 180 @ 5500 rpm (est.)
Torque (lb-ft.) 181 @ 4000 rpm(est.) 195 @ 1500-4500 rpm (est.)
Transmission 8-speed Automatic 8-speed Automatic
Ciprian Florea
Senior Editor and Supercar Expert - ciprian@topspeed.com
Ciprian's passion for everything with four wheels (and more) started back when he was just a little boy, and the Lamborghini Countach was still the coolest car poster you could hang on your wall. Ciprian's career as a journalist began long before earning a Bachelor's degree, but it was only after graduating that his love for cars became a profession.  Read More
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