Although we’re used to seeing him drive a super-secret Aston Martin or the occasional BMW, Pierce Brosnan’s latest on-screen adventure comes from behind the wheel of the 2016 Kia Sorento. Best known for his role as everyone’s favorite British spy, James Bond, Kia hired Brosnan to ironically poke fun at his own action-packed typecasting in Kia’s latest Super Bowl commercial, titled “Perfect Getaway.”

Ahead of this weekend’s game, Kia has released an extended version (72 seconds) of the commercial, although it will be whittled down to 60 seconds when it airs during the third quarter of the Super Bowl. Even if you don’t planning on watching the game (even for the commercials), you will surely see this Sorento commercial somewhere as part of a broader campaign titled "The Perfect Getaway Vehicle" that Kia will air on television, in cinemas, on social media and even in digital ads.

Brosnan might seem about as likely a pitchman for Kia as Matthew McConaughey does for Lincoln, but in the case of Kia’s latest Super Bowl commercial, that’s exactly the point. With a few exceptions, Brosnan tends to be in action movies where snipers, explosions and missile launchers replace real-world situations. He does get to use a little of his Bond charm, though.

“Perfect Gateway” was created by Kia’s ad agency, David&Goliath, which is also responsible for various other Kia spots recently including “Reunion” (highlighting the Cadenza) and “Apologize to You” with Blake Griffin and Jack McByer.

Click past the jump to read more about Kia’s Super Bowl XLIX commercial.

2016 Kia Sorento

2016 Kia Sorento High Resolution Exterior
- image 576301

Commercial spots for Super Bowl XLIX are estimated to cost about $4.5 million per 30 seconds, and Kia is using a 60-second commercial to focus on the 2016 Kia Sorento. When it comes to Super Bowl ads, the actual product can sometimes take a back seat to humor, but in the case of Kia’s “Perfect Getaway,” this commercial manages to touch on both while poking fun at Pierce Brosnan’s acting career and highlighting all-new crossover.

Press Release

PIERCE BROSNAN MAKES THE “PERFECT GETAWAY” IN THE ALL-NEW
2016 SORENTO DURING KIA MOTORS’ SUPER BOWL COMMERCIAL

Multifaceted Campaign Introduces the Premium Utility Experience of Kia’s Most Capable and Refined CUV Ever

•“Perfect Getaway” premieres online today with an extended cut available at Kia.com/Sorento, followed by in-cinema on January 30 and the broadcast debut in the third quarter of Super Bowl XLIX

•Charging over snowy terrain on the way to a remote mountaintop cabin, the 60-second spot replaces the usual action movie mayhem with the new Sorento’s capability to handle any adventure-seeker’s lifestyle

IRVINE, Calif., January 27, 2015 – Pierce Brosnan, known worldwide for his sophisticated movie hero roles, again makes the “Perfect Getaway” in Kia Motors America’s (KMA) 60-second spot for the all-new 2016 Kia Sorento CUV, making its broadcast debut during the third quarter of Super Bowl XLIX. In the spot, part of KMA’s multifaceted campaign for the 2016 Sorento CUV, Brosnan listens to a Hollywood agent pitching a starring role in an upcoming project. As the agent describes various scenes, Brosnan confidently interjects one movie cliché after another, wrongly assuming he and the Sorento will encounter danger at every turn.

“Packed with first-class materials and amenities, the all-new Sorento delivers a premium utility experience, and Pierce Brosnan’s persona is the perfect fit for our seventh Super Bowl commercial, which finds the action star and Kia’s most capable CUV ever charging up a snowy mountain road for a very different type of adventure that turns out to be the ‘Perfect Getaway,’” said Michael Sprague, executive vice president of sales and marketing, KMA.

“Along with the two leading teams, at one of America’s greatest sporting events, the Super Bowl commercials are the centerpiece of the day,” said Brosnan. “I’ve enjoyed being a part of the Kia team, which traditionally has one of the most memorable spots in the game.”

Before and after the Super Bowl, Kia’s “The Perfect Getaway Vehicle” campaign – created by advertising agency of record, David&Goliath – will incorporate multiple components, including TV, cinema, digital and social media.

View the full press release Hide press release
Press release
What do you think?
Show Comments
Car Finder: