Although we’re used to seeing him drive a super-secret Aston Martin or the occasional BMW, Pierce Brosnan’s latest on-screen adventure comes from behind the wheel of the 2016 Kia Sorento. Best known for his role as everyone’s favorite British spy, James Bond, Kia hired Brosnan to ironically poke fun at his own action-packed typecasting in Kia’s latest Super Bowl commercial, titled “Perfect Getaway.”
Ahead of this weekend’s game, Kia has released an extended version (72 seconds) of the commercial, although it will be whittled down to 60 seconds when it airs during the third quarter of the Super Bowl. Even if you don’t planning on watching the game (even for the commercials), you will surely see this Sorento commercial somewhere as part of a broader campaign titled "The Perfect Getaway Vehicle" that Kia will air on television, in cinemas, on social media and even in digital ads.
Brosnan might seem about as likely a pitchman for Kia as Matthew McConaughey does for Lincoln, but in the case of Kia’s latest Super Bowl commercial, that’s exactly the point. With a few exceptions, Brosnan tends to be in action movies where snipers, explosions and missile launchers replace real-world situations. He does get to use a little of his Bond charm, though.
“Perfect Gateway” was created by Kia’s ad agency, David&Goliath, which is also responsible for various other Kia spots recently including “Reunion” (highlighting the Cadenza) and “Apologize to You” with Blake Griffin and Jack McByer.
Click past the jump to read more about Kia’s Super Bowl XLIX commercial.
Commercial spots for Super Bowl XLIX are estimated to cost about $4.5 million per 30 seconds, and Kia is using a 60-second commercial to focus on the 2016 Kia Sorento. When it comes to Super Bowl ads, the actual product can sometimes take a back seat to humor, but in the case of Kia’s “Perfect Getaway,” this commercial manages to touch on both while poking fun at Pierce Brosnan’s acting career and highlighting all-new crossover.