With the U.S. market launch of the new 2016 Mercedes-AMG GT S to take place in April 2015, the Stuttgart carmaker couldn't pass the opportunity given by the millions of people watching Super Bowl Sunday, so it created the somewhat amusing "Fable" commercial especially for the event. In essence, the 60-second spot is a re-telling of the ancient "The Tortoise and the Hare" fable, only this time it features a couple of plot twists that involve a game of poker, a Mercedes-AMG GT S and some other details destined for slightly more mature audiences.

It begins just like Aesop's original fable, only that mid-race the hare decides to stop for a game of poker with some other woodland creatures instead of taking a nap, while the tortoise changes the game completely by borrowing/stealing a Mercedes-AMG GT S and passing the hare from above. A smaller and much funnier plot twist that first didn't catch my attention is represented by what appears to be the hare's girlfriend, who by the end is sitting in the passenger seat of the AMG->ke8 model. The moral of the revamped fable in video form seems to be that the GT S is not a car to keep up with the Joneses, but one to actually get in front and let others follow you -- or something like that. Some may see that as a slight sting toward Audi.

Powered by a twin-turbocharged, 4.0-liter V-8 paired with a seven-speed, dual-clutch transmission that uses a transaxle design, the Mercedes-AMG GT S makes good use of 503 horsepower and 479 pound-feet of torque. Those numbers are actually enough to catapult the model from naught to 60 mph in just 3.7 seconds. With a starting price of $129,900 without the destination charge, the new AMG sports car->ke506 also comes equipped with a more than decent amount of goodies as standard, since the 2016 GT S is actually the top of the range model. A cheaper and less-powerful GT variant to arrive in 2016.

Mercedes AMG GT S