As usual, this year’s Super Bowl Sunday will be packed with commercials in what is traditionally the biggest event of the year in American television. With each 30-second ad selling for a whopping $4.5 million on average, you can guess that Toyota paid a hefty amount for the inclusion of the above 60-second spot, which will apparently be accompanied by another one during the big game on Sunday.
Part of the "One Bold Choice Leads to Another" campaign for the 2015 Camry, the Toyota ad above features Paralympic medalist and Dancing with the Stars finalist Amy Purdy taking part in a lot of courageous feats for someone who has no legs. If that wasn’t inspiring enough for a well-made Super Bowl commercial, the entire footage of Purdy is set to Muhammad Ali’s infamous "How Great I Am" speech. As some of you know, the uplifting speech was made right before the "Rumble in the Jungle" boxing event in 1974, which Ali won by knockout against the then-undefeated world heavyweight champion George Foreman.
"We’re very proud of the message our commercial sends about not only making bold choices, but living a bold life, and Amy Purdy represents that in everything she does. Amy inspires us, and to have her make her Super Bowl commercial debut with Toyota is something we’re thrilled about," said Jack Hollis, group vice president of marketing, Toyota Motor Sales, U.S.A., Inc. The ad will probably strike a chord with those who feel put down by life, but I’m not entirely sure that it will put the rather boring Camry in a more adventurous light. A Lexus or a sportier Toyota would have made a better subject, in my opinion.